Zhao, Yushan

At UW-Whitewater

Affiliation
University - Faculty/Staff
Department
Marketing
Position
PROFESSOR
Office Phone
(262) 472-4798
Office Location
HH 3436

2011 Summer Research Grant
May 2011
College of Business
College Summer Research Incentive
June 2006
College of Business
Service Awards
April 2006
IABPAD
Article of the Year
2004
Journal of Business and Industrial Marketing
Highly Commented Award
2004
Emerald
Service Award
2004
IABPDA
AMA Doctoral Consortium Fellow
1999

Ph.D
Business Administration (Marketing, Statistics)
Michigan State University
2001
Bachelor of Science
Mechanical Engineering
Tianjin University, Tianjin, China
1983

Academy of International Business
Current
Consortium of International Marketing Research
2016 - Current
Production and Operation Management Society
May 2006 - May 2006

Recycling of Post Industrial Plastics: An Examination of Marketing’s Role
Issues in Recycling of Post Industrial Plastics
A Market Analysis of Bi-Fuel Generators
A study of attitude toward sustainability of college business students
A Study of Recycling on University Campus
A Study on Business Attitude Toward Sustainability
An examination of pro-environmental behaviors of U.S. and Chinese business students
Factors Influencing Environmental Sustainability in Chinese Companies
Tacit Knowledge Transfer from Manufacturing Firms to Suppliers in New Product Development: A Study of Suppliers
Corporate Social Responsibility and Joint Venture Performance in China
The Attitude of Middle Class toward Sustainability in China
Erin Cavusgil
A Study of Third Party Innovation Strategy in New Product Development
A Model for Suppliers to Select Partners Based on Partners’ Reputation in New Product Development in China
How Corporate Social Responsibility Influences Customer Trust and Loyalty: A Study of U.S. Retailers
A Social Dilemma Analysis on Supplier’s Involvement in New Product Development in China
A Study of Buyer-Supplier Relationships in Online Transaction
Manufacturers' Vertical Integration in Innovation Process
A Model of Attitude Toward Advertising in General
Factors Affecting Manufacturer and Supplier Commitment in New Product Development
Suppliers Ability and Manufacturer Satisfaction
How Firms Select Partners in New Product Development Based on Partners' Reputation
The Mediating Role of Trust and Satisfaction in an Experiential Service Context
Scott Swanson, Charlene Davis
Cross-Cultural Differences in Establishing Long-Term Relationships
P. Parboteeah, S. Mercado
The Impact of EU Legislation on Human Resources Management Practices
P. Parboteeah, S. Mercado
Adoption of CRM Technology by Small Business: An Investigation of Small Retailers
James Peltier, John Schibrowsky
How Buyer and Supplier Build Trust in Work Relationships
Strategies for Faculty at 'Low Resource' Business School
A Study of Buyer-Supplier Trust Building Process
A Study of the Buyer-Supplier Trust Building Process
Investigating Supplier-Manufacturer Relationships in the U.S. and China
How Suppliers Select Partners in New Product Development: The Effect of the Manufacturing Firm's Reputation
Investigation Supplier-Manufacturer Relationships in the U.S. and China
Strategies for Faculty at 'Low Resource' Business School
How Suppliers Select Partners in New Product Development: The Effect of the Manufacturer's Firm's Reputation
Managing Manufacturer-Distributor Relationships in Japanese and U.S. Firms

A Protection Motivation Explanation of Base of Pyramid Consumers' Environmental Sustainability
Journal of Environmental Psychology
Vol. 45 Pg. 116-126
An analysis of Chinese provincial carbon dioxide emission efficiencies based on energy consumption structure
Energy Policy
Vol. 96 Pg. 524-533
An Investigation of the Black-Box Supplier Integration in New Product Development
Journal of Business Research
Vol. 67 Iss. 6 Pg. 1058-1064
An Investigation of Chinese Middle Class Attitude Toward Sustainability
Routledge
Pg. 124-137
Optimization of the Comprehensive Utilization of Coal Resources in China
Energy and Environment
Vol. 25 Iss. 1 Pg. 1-12
Tacit Knowledge Transfer from Manufacturing Firms to Suppliers in New Product Development: A Study of Suppliers
International Journal of Information and Education Technology
Vol. 3 Iss. 5 Pg. 571-574
A Study of Strategic Orientation and Product Competitive Advantage in Chinese Emerging Market
International Journal of Quality and Innovation
Vol. 2 Iss. 1 Pg. 44-60
Technology Adoption by Small Businesses: An Exploratory Study of the Interrelationships of Owner and Environmental Factors
International Small Business Journal
Vol. 30 Iss. 4 Pg. 406-431
An Empirical Study of Knowledge Transfer in Working Relationships with Suppliers in New Product Development
International Journal of Innovation Management
Vol. 16 Iss. 2 Pg. 1-25
A Study on Coal Market Price Prediction Based on Time Sequence Model in China
International Journal of Business and Social Science
Vol. 3 Iss. 4 Pg. 31-36
A Social Dilemma Analysis on Supplier's Involvement in New Product Development in China
2011 Summer International Conference on Asia Pacific Business Innovation and Technology Management
A Stochastic Model for Market Opportunity Assessment
Innovative Marketing
Vol. 7 Iss. 1 Pg. 54-59
How Corporate Social Responsibility Influences Customer Trust and Loyalty: A Study of U.S. Retailers
2011 International Academy of Business and Public Administration Disciplines Conference Proceedings
A Study of Buyer-Supplier Relationships in Online Transaction
2010 the International Academy of Business and Public Administration Disciplines Conference Proceeding
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-Managers
International Small Business Journal
Vol. 27 Iss. 3 Pg. 307-336
Motives for Participation and Importance of Social Support for Athletes with Physical Disabilities
Journal of Clinical Sport Psychology
Manufacturers' Vertical Integration in Innovation Process
Proceedings of Applied Business Research 2009 Conference
Art for Art’s Sake? An Examination of Motives for Arts Performance Attendance
Nonprofit and Voluntary Sector Quarterly
Vol. 37 Iss. 2 Pg. 300-323
The Antecedents and Consequences of Manufacturer-Distributor Cooperation: An Empirical Test in the U.S. and Japan
Journal of the Academy of Marketing Science
Vol. 36 Iss. 2 Pg. 215-233
A Model of Attitude toward Advertising in General
Proceedings of the Association of Collegiate Marketing Educators 2008 Conference
Motivations and Relationship Outcomes: The Mediating Role of Trust and Satisfaction
Journal of Nonprofit & Public Sector Marketing
Vol. 18 Iss. 2 Pg. 1-25
Factors Affecting Manufacturer and Supplier Commitment in New Product Development
Proceedings of Academic Business World International Conference
The Effect of Supplier's Market Orientation on the Manufacturer's Trust
Industrial Marketing Management
Vol. 35 Iss. 4
How Supplier Involvement Influences Buyer Satisfaction and Trust: A Study of Industrial Markets
Innovative Marketing
Vol. 2 Iss. 2 Pg. 110-121
Supplier Ability and Manufacturer Satisfaction
IABPAD Conference Proceedings
Cross-Cultural Differences in Establishing Long-Term Relationships
Proceedings of British Academy of Management 2005 Conference
A Neural Network for Predicting Manufacturers' Perceived Cooperation with Distributors in the New Product Development Process
Journal of Business-to-Business Marketing
Vol. 11 Iss. 3 Pg. 53-78
Adoption of CRM Technology by Small Businesses: An Investigation of Small Retailers
Proceedings of DMEF Robert E. Clarke Educators Conference
How Buyer and Supplier Build Trust in Work Relationships
Proceedings of the International Academy of Business and Public Administration Disciplines (IABPAD) Conference 2004
Online Course Design and Delivery: Cross-National Considerations
Strategic Change
Vol. 13 Iss. 4 Pg. 183-192
The Impact of EU legislation on Human Resources Management Practices
Proceedings of the Academy of Business Disciplines Sixth Annual Conference
A Trend of Outsourcing in New Product Development: Case Studies in Six Firms
International Journal of Innovation Management
Vol. 7 Iss. 1 Pg. 51-66
Tacit Knowledge Transfer and Firm Innovation Capability
Business and Industrial Marketing
Vol. 18 Iss. 1 Pg. 6-19
A Study of the Buyer-Supplier Trust Building Process
Proceedings of 2003 IBER Conference
How Suppliers Select Partners in New Product Development: The Effect of the Manufacturing Firms' Reputation
Proceedings of the Midwest Decision Sciences Institute
Pg. 55-57
Investigating Supplier-Manufacturer Relationships in the U.S. and China
Proceedings of the 2002 International Business and Economics Conference
Learning Orientation, Firm Innovation Capability, and Firm Performance
Industrial Marketing Management
Vol. 31 Iss. 6 Pg. 515-524
The Role of Control over Joint Ventures in China: A Comparative Study of Japanese, Korean, and US Partners
Journal of International Marketing
Vol. 9 Iss. 1 Pg. 1-23
A Comparative Study of Manufacturer-Distributor Cooperation: US and China
Proceedings of the 1999 AMA Summer Educator's Conference
Pg. 104-105
A Study of Manufacturer-Distributor Relationships
Proceedings of 1997 AMA Winter Educators' Conference

Chang Da Traffic Sign Company
Taiyuan, China
traffic sign design assessment
Shanxi Auto Quality Inspection Center
Taiyuan, China
Auto emission control technology and method
NAPM Milwaukee
Milwaukee
Make a Marketing Plan

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