Basu, Choton

At UW-Whitewater

University - Faculty/Staff
Office Phone
(262) 472-5005
Office Location
HH 3404

Select Publications:


Author(s) Year Article Title Journal Name Volume Issue Pages
Daekwan, K., Basu, C., Naidu, G., Cavusgil, E. 2011 The Innovativeness of Born-Globals and Customer Orientation: Learning from Indian Born-Globals. Journal of Business Research 64 8 879-886
Huang, M., Basu, C., Hsu, M. 2010 Exploring Motivations of Travel Knowledge Sharing on Social Network Sites: An Empirical Investigation of U.S. College Students. Journal of Hospitality Marketing and Management 19 7 717-734

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