Boostrom, Robert

At UW-Whitewater

Affiliation
University - Faculty/Staff
Department
Marketing
Position
ASSOCIATE PROFESSOR
Office Phone
(262) 472-6951
Office Location
HH 3430


US Army, 1986-1989 Southern Illinois University Carbondale, 1989-1993 * BS, Marketing, May 1993 Sprint Telecommunications, 1993 - 2002 * 1 year customer service (long distance div.) * 2 years call center management (long distance div.) * 5 years database marketing (local div., PCS div.) University of Missouri at Kansas City 1997-2004 * MA, Sociology, 2004 Crate and Barrel, 2002-2005 * 3 years database marketing Southern Illinois University Carbondale, 2005-2010 * PhD, Marketing, 2010

Doctor of Philosophy
Marketing
Southern Illinois University Carbondale
2010
Master of Arts
Sociology
University of Missouri at Kansas City
2004
Bachelor of Science
Marketing
Southern Illinois University Carbondale
1993

Marketing Research Opportunities for Ecotourism
Maxwell Hsu, Dennis Kopf
Versions of the Truth: Exploring the Motivating Factors for Consumers to Create Inaccurate Ratings and Reviews
Ravon Bonds
Embedded SPSS and AMOS Tricks
G. David Shows, Maxwell K. Hsu, Dennis A. Kopf
Techniques and Tools for Structural Equation Modeling
Maxwell Hsu
Religion as an Attribute of the Total Product Concept
Preston, Hobbins
How Consumer Satisfaction and Loyalty Intentions are Affected by Expired Grocery Products in Retail Stores
Holt
Celebrating Excellence through Collegiate Chapters and Honor Societies
Kevin McCarthy
The Intersection of Social Shopping and Consumption Communities
Coker, Altobello
What Makes Social Shoppers Click? A Conceptual Model of the Role of Social Shopping Rewards
Kesha Coker and Suzanne Altobello
Consumer Assessments of 3D Online Retail Environments
Siva K. Balasubramanian Illinois Institute of Technology) and John H. Summey (Southern Illinois University Carbondale)
Plenty of Attitude: Comparing Measures of Attitude Toward the Website
Siva K. Balasubramanian Illinois Institute of Technology) and John H. Summey (Southern Illinois University Carbondale)
The Role of Virtual and Mobile Commerce in Commerce Research
Suzanne Altobello Nasco, Southern Illinois University Carbondale Kesha K. Coker, Eastern Illinois University
The Impact of Technology on the Marketing Classroom
Max Hsu, Renee Pfeifer-Luckett
Class Communication Options: Making the Most of Web-Based Tools

What Makes Social E-Shoppers Click? A Conceptual Model of the Role of Social Shopping Rewards
Marketing Management Journal
Vol. 24 Iss. 1
Enhancing Classroom Effectiveness Through Social Networking Tools
Marketing Education Review
Vol. 23 Iss. 3 Pg. 251-263
Plenty of attitude: evaluating measures of attitude toward the site
Journal of Research in Interactive Marketing
Vol. 7 Iss. 3 Pg. 201-215
Watch Out: Themes in Timepiece Communities of Counterfeit Consumption
Journal of Consumer Behaviour
Vol. 12 Iss. 4 Pg. 307-317
How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective
International Journal of Integrated Marketing Communication
Vol. 3 Iss. 2 Pg. 49-64
Class Communication Options: Making the Most of Web-Based Tools
Journal of Advertising Education
Vol. 15 Iss. 1

Whitewater University Innovation Center
Whitewater, WI
Work with students and entrepreneurs in business development by assisting with the marketing services through the help of student workers.

Faculty, staff and student directory information is updated every business day by an automated process. Changes to directory information will take one business day to be reflected in the directory.

To update your directory information:
Students should contact the Registrar's Office.
Faculty & Staff should contact Human Resources to update their campus information. To update personal information, they should use the HRS system by visiting http://my.wisconsin.edu.

Information obtained from this directory may not be used for mass mailings to students, faculty or staff. Any solicitation of business, information, contributions or other response from individuals listed in this publication by mail, telephone or other means is strictly forbidden.