Ruth K. Hansen is an Assistant Professor at University of Wisconsin-Whitewater’s College of Business and Economics. She regularly teaches Fundraising for Charities, Foundations of Nonprofit Organizations, Organizational Behavior, and Contemporary Research Methods.
Dr. Hansen has more than 20 years’ professional experience as a fundraiser, and has developed and taught professional development workshops on ethics in fundraising. Her research focuses on the practice of fundraising, popular support for unpopular causes, and policy affecting charitable organizations.
Her dissertation, The Role of Stigma in Writing Charitable Appeals, uses a dramaturgical framework and mixed research methodologies to examine how fundraisers write appeal letters for nonprofits that serve groups of clients with different levels of perceived stigma. It incorporates issues of perception and decision making, communication and persuasion, and social and personal identities.
Recent articles have been published in Nonprofit Management & Leadership, Journal of Behavioral Public Administration, and Journal of Nonprofit Education & Leadership.
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