|Author(s)||Year||Article Title||Journal Name||Volume||Issue||Pages|
|Maity, M., Hsu, M., Pelton, L. E.||2012||Consumers' Online Information Search: Gen Yers Finding Needles in the Internet Haystack.||Journal of Marketing Channels||19||1||49-76|
|Huang, Y., Mesak, H. I., Hsu, M., Qu, H.||2012||Dynamic efficiency assessment of the Chinese hotel industry.||Journal of Business Research||65||1||59-67|
|Rajamma, R. K., Pelton, L. E., Hsu, M., Knight, D.||2010||The Impact of Generation Y Consumers’ Need for Uniqueness and Nationality on Retail Patronage Behaviors: An Exploratory Study of U.S. and Taiwanese Consumers.||Journal of Global Marketing||23||N/A||387-410|
|Chiu, K. K., Lin, R.-J., Hsu, M., Huang, L.-H||2010||Power of Branding on Internet Service Providers.||Journal of Computer Information Systems||50||3||112-120|
|Wang, C.-y., Hsu, M.||2010||The Relationships of Destination Image, Satisfaction and Behavioral Intentions: An Integrated Model.||Journal of Travel and Tourism Marketing||27||8||829-843|
|Hsu, M., Huang, Y., Swanson, S.||2010||Grocery Store Image, Travel Distance, Satisfaction and Behavioral Intentions: Evidence from A Midwest College Town.||International Journal of Retail & Distribution Management||38||2||115-432|
|Hsu, M., Chao, G., James, M. L.||2009||An Efficiency Comparison of Top U.S. MBA Programs: Top Ten MBA Programs vs. the Non Top Ten MBA Programs.||Journal of Education for Business||May/June||269-274|
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