Hsu, Maxwell

Email
At UW-Whitewater

Affiliation
University - Faculty/Staff
Department
Marketing
Position
PROFESSOR
Office Phone
(262) 472-5471
Office Location
HH 3434

Select Publications:

 

Author(s) Year Article Title Journal Name Volume Issue Pages
Maity, M., Hsu, M., Pelton, L. E. 2012 Consumers' Online Information Search: Gen Yers Finding Needles in the Internet Haystack. Journal of Marketing Channels 19 1 49-76
Huang, Y., Mesak, H. I., Hsu, M., Qu, H. 2012 Dynamic efficiency assessment of the Chinese hotel industry. Journal of Business Research 65 1 59-67
Rajamma, R. K., Pelton, L. E., Hsu, M., Knight, D. 2010 The Impact of Generation Y Consumers’ Need for Uniqueness and Nationality on Retail Patronage Behaviors: An Exploratory Study of U.S. and Taiwanese Consumers. Journal of Global Marketing 23 N/A 387-410
Chiu, K. K., Lin, R.-J., Hsu, M., Huang, L.-H 2010 Power of Branding on Internet Service Providers. Journal of Computer Information Systems 50 3 112-120
Wang, C.-y., Hsu, M. 2010 The Relationships of Destination Image, Satisfaction and Behavioral Intentions: An Integrated Model. Journal of Travel and Tourism Marketing 27 8 829-843
Hsu, M., Huang, Y., Swanson, S. 2010 Grocery Store Image, Travel Distance, Satisfaction and Behavioral Intentions: Evidence from A Midwest College Town. International Journal of Retail & Distribution Management 38 2 115-432
Hsu, M., Chao, G., James, M. L. 2009 An Efficiency Comparison of Top U.S. MBA Programs: Top Ten MBA Programs vs. the Non Top Ten MBA Programs. Journal of Education for Business May/June   269-274

Best Paper Award
July 2016
2016 International Conference of Asian Shipping and Logistics (ICASL) conference
2012 Educator of the Year
2012
ACME
2012 University Outstanding Research Award
2012
UW-Whitewater
2011 College Faculty Research Excellence Award
2011
UW-Whitewater College of Business & Economics
Irwin/McGraw Hill Distinguished Paper Award Winner
March 2011
Irwin/McGraw Hill (ACME)
Best Paper in Service Marketing Track
March 2010
Association of Collegiate Marketing Educators (ACME)
Best Paper in MMA's "Technology in Marketing" Track
March 2010
Marketing Management Association Conference
Irwin/McGraw Hill Distinguished Paper Award Winner
March 2008
Irwin/McGraw Hill (SWDSI)
Irwin/McGraw Hill Distinguished Paper Award Winner
2002
Irwin/McGraw Hill
Best Paper in Sales Track
2001
Society of Marketing Advances Conference
State Farm Companies Foundation Fellowship for the AACSB Globalization of Business Schools Conference
2001
State Farm Companies
Best Paper Award Winner
2000
ACME International Conference
Fellowship for National Direct Marketing Institute for Professors
1999
Irwin/McGraw Hill Distinguished Paper Award Winner
1999
Irwin/McGraw Hill

Marketing Certificate
Marketing
University of California, Berkeley
DBA
Marketing
Louisiana Tech University
1999
MBA
International Trade
Sul Ross State University
1994
BBA
Statistics
National Cheng-Kung University
1990

Member, American Marketing Association
Current
Treasurer & Webmaster, Association of Collegiate Marketing Educators Conference
2003 - Current
Program Chair, Association of Collegiate Marketing Educators
March 2007 - March 2008
Member, Direct Marketing Education Foundation
October 2006 - October 2007
Secretary, Association of Collegiate Marketing Educators
March 2005 - March 2007

A Descriptive Study of Taiwanese Women Entrepreneurs
G.M.Naidu, Choton Basu, Stephen W. Wang
Toward Objective Evaluation of the Market Entry Decision: An Application of Data Envelopment Window Analysis
Gary H. Chao, David Hass
Factors Associated with Successful Women Entrepreneurs
G.M. Naidu, Kanti Prasad, Kinnera Murthy
Academic Library Service Quality and User Satisfaction in the Digital World
Richard Cummings
Service Fairness, Consumption Emotions, Satisfaction and Behavioral Intentions: The Case of the Heritage Tourism Visitors
Reflective Learning in Business Education: A Replication in an Asian Context for presentation
Pinghue Zhu, Weiling Zhuang, Qian Xiao
The Relationships Among Brand Image, Brand Awareness, Brand Trust, and Brand Preference: An Empirical Study in Taiwan on Internet Service Providers
Kevin Kuan-Shun, Charles Kuan-Yao Chiu, Jamie Pei-Chen Shan
The Effects of Student Response Systems on Performance and Satisfaction: An Experiment in a Tax Accounting Class
Richard G. Cummings
The Effects of Student Response Systems on Performance and Satisfaction: an Experiment in a Tax Accounting Class
Richard G. Cummings (UWW Accounting Prof.)
The Fog of OECD and Non-OECD Country Efficiency
Xueming Luo, and Gary Chao
Revisiting Cultural Influences on the Diffusion of New Products
Hani I. Mesak & Sean
Diffusion of Home Appliances in Taiwan: An Empirical
Hani I. Mesak
Diffusion of Home Appliances in Taiwan: An Empirical Investigation into the Impact of Geographical Differences
Hani I. Mesak
Help Wanted Direct Marketing: What the Classifieds Say About Employers' Expectations and What the Job Seekers Say About Their Preparedness
Ching-Jui Keng
Help Wanted ?Direct Marketing: What the Classifieds Say About Employers? Expectations and What the Job Seekers Say About Their Preparedness
Ching-Jui Keng
The Impact of an Oil Shock on the Diffusion of Home Appliances
Hani I. Mesak

Airline Co-Branded Credit Cards—An Application of the Theory of Planned Behavior” (forthcoming)
Journal of Air Transport Management
Iss. 55 Pg. 245-254
Government digital information discovery and exploration: The case of unraveling tourism-led-growth paradox in China
Information Discovery and Delivery
How does perceived corporate social responsibility contribute to green consumer behavior of Chinese tourists: a hotel Context
International Journal of Contemporary Hospitality Management
Key account relationship management: The moderating effects of RD and TV
The Service Industries Journal
The Effect of Tourist Relationship Perception on Destination Loyalty at A World Heritage Site in China: The Mediating Role of Overall Destination Satisfaction and Trust
Journal of Hospitality & Tourism Research
Vol. 41 Iss. 2 Pg. 180-210
Reflective learning in a Chinese MBA Programme: Scale Assessment and Future Recommendations
Journal of Further and Higher Education
Vol. 40 Iss. 1 Pg. 1-22
Reputation and Intentions: The Role of Satisfaction, Identification, and Commitment
Journal of Business Research
Vol. 69 Iss. 9 Pg. 3261–3269
Toward an integrated model of tourist expectation formation and gender difference
Tourism Management
Vol. 54 Pg. 58-71
Business students’ perception of university library service quality and satisfaction
Contemporary Issues in Education Research
Vol. 7 Iss. 2 Pg. 137-144
Global Market Evaluation: A longitudinal Efficiency Assessment Approach
Global Economy Journal
Vol. 3-4 Pg. 345–371
Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products
Internet Research
Vol. 24 Iss. 3 Pg. 271-291
Understanding the relationship of service fairness, emotions, trust, and tourist behavioral intentions at a city destination in China
Journal of Travel & Tourism Marketing
Vol. 31 Iss. 8 Pg. 1018-1038
Using social networking sites: What is the big attraction? Exploring a mediated moderation relationship
Journal of Internet Commerce
Vol. 13 Iss. 45-64 Pg. 45-64
Virtually compatible or risky business? Investigating consumers’ proclivity toward online banking services
Journal of Marketing Channels
Vol. 21 Iss. 1 Pg. 43-58
Paradoxes of social networking sites: An empirical analysis
Management Research Review
Vol. 36 Iss. 1 Pg. 33-49
Service fairness, consumption emotions, satisfaction and behavioral intentions: The experience of Chinese heritage tourists
Journal of Travel & Tourism Marketing
Vol. 30 Pg. 786-805
Consumers’ online information search: Gen Yers finding needles in the Internet haystack
Journal of Marketing Channels
Vol. 19 Iss. 1 Pg. 49-76
Determinants of tourism destination competitiveness in China
Journal of China Tourism Research
Vol. 8 Iss. 1 Pg. 97-116
Dynamic efficiency assessment of the Chinese hotel industry
Journal of Business Research
Vol. 65 Iss. 1 Pg. 59-67
A hierarchical communication model of the antecedents of healthcare professionals’ support for donations after cardiac death
American Journal of Transplantation
Vol. 11 Iss. 3 Pg. 591-598
Predicting donations from a cohort group of donors to charities: A direct marketing case study
International Journal of Operations Research and Information Systems
Vol. 2 Iss. 3 Pg. 20-38
Symbolic and functional brand effects for market segmentation
Australian Journal of Business and Management Research
Vol. 1 Iss. 6 Pg. 75-86
The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry
Journal of Hospitality & Tourism Research
Vol. 35 Iss. 4 Pg. 511-529

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