Chennamaneni, Pavan

At UW-Whitewater

Affiliation
University - Faculty/Staff
Department
Marketing
Position
ASSOCIATE PROFESSOR
Office Phone
(262) 472-5473
Office Location
HH 3426

College of Business and Economics Research Award
2017
COBE
College of Business and Economics Research Award
2012
COBE

PhD
Marketing
University of Central Florida
2009
MS
Electrical Engineering
University of Houston
2004
B-Tech
Electrical Engineering
JNTU
2002

American Marketing Association
February 2009 - Current

The role of customer innate satisfaction in the satisfaction-loyalty relationship
Nadia Pomirleanu
Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges
Goutam Chakraborty,Vishal Lala, Prashant Srivastava
Teaching CRM Analytics to Marketing Students: Opportunities and Challenges
Goutam Chakraborty, Vishal Lala and Prashant Srivastava
Teaching Database Marketing: Perspectives for Graduate and Undergraduate Course Development
Lisa Spiller and Matt Hettche
Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses
Nadia Pomirleanu
Incorporating Consumer Information Privacy Issues in Customer Relationship Management Courses
Nadia Pomirleanu

Advance Sales of Services
Journal of Service Research
Vol. 20 Iss. 2 Pg. 135-151
Easy to please or hard to impress: Elucidating consumers' innate satisfaction
Journal of Business Research
Vol. 69 Iss. 5 Pg. 1914-1918
Managing service quality in high customer contact B2B services across domestic and international markets
Industrial Marketing Management
Vol. 55 Iss. May 2016 Pg. 131-143
Diagnosing Harmful Collinearity in Moderated Regressions: A Roadmap
International Journal of Research in Marketing
Vol. 33 Iss. 1 Pg. 172-182
Brand Extensions Via Complements Or Substitutes: An Examination of the Differential Effects of Transferability Fit
Marketing Letters
Vol. 23 Iss. 1 Pg. 279-292
Co-Marketing Alliances: Should you Contract on Actions or Outcomes?
Management Science
Vol. 57 Iss. 4 Pg. 752-762
Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges
Journal of Advertising Education
Vol. 15 Iss. 1 Pg. 52-58

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