Peltier, Jimmy

At UW-Whitewater

Affiliation
University - Faculty/Staff
Department
Marketing
Position
PROFESSOR / DEPT CHAIRPERSON
Office Phone
(262) 472-5474
Office Location
HH 3300C

Article of the Year
2016
Journal of Marketing Education
W.P. Roseman Excellence in Teaching Award 2016
2016
University of Wisconsin - Whitewater
Advisor, AMA Collegiate International Chapter of the Year
2014
American Marketing Association
Article of the Year
2014
Journal of Interactive Marketing
Researcher of the Year
2014
UWW College of Business and Economics
Advisor, AMA Collegiate International Chapter of the Year
2013
American Marketing Association
Advisor, AMA Collegiate International Chapter of the Year
2012
American Marketing Association
Best Paper Award
2012
Collegiate American Marketing Association Conference
Outstanding Advisor Award
2012
UWW College of Business and Economics
Outstanding Student Advisor
2012
Collegiate American Marketing Association
Article of the Year
2011
Journal of Small Business and Enterprise Development
Lifetime Achievement Award 2011
2011
Collegiate American Marketing Association
Most Published Author
2011
Journal of Marketing Education
Advisor, AMA Collegiate International Chapter of the Year
2010
American Marketing Association
Researcher of the Year Award
2010
UWW College of Business and Economics
Advisor, AMA Collegiate International Chapter of the Year
2009
American Marketing Association
Best Paper Award
2009
Collegiate American Marketing Association Conference
Best Paper Award
2009
Direct and Interactive Research Summit
Outstanding Faculty Service Award
2009
University of Wisconsin-Whitewater
The Outstanding Faculty Service Award 2009
2009
University of Wisconsin - Whitewater
Wisconsin Social Entrepreneur of the Year
2009
National Advisor of the Year
2008
Collegiate Entrepreneurs' Organization
Advisor, AMA Collegiate International Chapter of the Year
2007
American Marketing Association
Outstanding Faculty Service Award
2007
UWW College of Business and Economics
Best Paper Award
October 2007
2007 Direct and Interactive Research Summit
College Service Award 2007
May 2007
UWW College of Business and Economics
The Outstanding Researcher Award 2007
May 2007
UWW Department of Marketing
Best Reviewer Award 2006
August 2006
Journal of Interactive Marketing
Outstanding Research Award 2006
May 2006
UWW Department of Marketing
Best Paper Award, 2005
October 2005
DMEF Conference
Outstanding Research Award, 2005
May 2005
College of Business and Economics
Outstanding Researcher, 10 of Last 12 Years
May 2005
Department of Marketing
University Research Award, 2005
May 2005
UWW
Service Award, 2004
May 2004
College of Business and Economics
Article of the Year Award, 2004
March 2004
International Journal of Advertising
Advisor, AMA Collegiate International Chapter of the Year
2003
American Marketing Association
Best Paper Award, 2003
October 2003
DMEF Conference
Outstanding Research Award, 2003
May 2003
College of Business and Economics
Article of the Year Award, 2003
March 2003
Journal of Marketing Education
Best Paper Award, 2002
October 2002
DMEF Conference
Advisor, AMA Collegiate International Chapter of the Year
2001
American Marketing Association
Robert C. Clarke Educator Award, 2001
October 2001
Direct Marketing Educational Association
Best Paper Award, 2000
October 2000
DMEF Conference
University Research Award, 1999
May 1999
UWW
Outstanding Research Award, 1998
May 1998
College of Business and Economics
Best Article Award
1997
Small Business Forum
Two Conference Best Paper Awards
1997
Academy of Managerial Communications, 1997
Best Paper Award, "Top 10 in Journal's History"
October 1997
Journal of Direct Marketing
Best Paper Award, 1997
October 1997
DMEF Conference
Outstanding Research Award, 1997
May 1997
College of Business and Econ
Advisor, AMA Collegiate International Chapter of the Year
1987
American Marketing Association

Ph.D.
Marketing
University of Wisconsin-Madison
1989
MBA
Marketing
University of Wisconsin-Madison
1981
B.B.A.
Marketing/Management
University of Wisconsin-Madison
1980

AMA Collegiate Council
Current
American Marketing Association
Current
Direct Marketing Educational Foundation
Current
Sales Education Foundation
2016 - Current
University Sales Center Alliance
2016 - Current
National Consortium of Entrepreneurship Centers
September 2007 - Current
Collegiate Entrepreneurs' Organization
January 2006 - Current

An Integrated IMC Data Framework
Debra Zahay-Blatz, Anjala Krishen
Meet the Editors
Is Wikipedia a Reliable Tool For Marketing Educators and Students? A Surprising Heck Yes
Deborah Gray
Meet the Editors
Oops I did it Again: What Students Need to Know about Managing Information in a Social Media World
Lauren Labrecque, George Milne, Joseph Phelps, David Thompson
A Hierarchical Model of the Internal Relationship Marketing Approach to Nurse Satisfaction and Loyalty
Anthony D'Alessandro
A Hierarchical Model of the Internal Relationship Marketing Approach to Nurse Satisfaction and Loyalty
Tony D'Alessandro
The Direct and Indirect Antecedents of the Acceptance of Donation After Cardiac Death by Health Care Professionals: Psychological Concerns, Knowledge, and Engagement
Anthony D'Alessandro
The Direct and Indirect Antecedents of the Acceptance of Donation After Cardiac Death by Health Care Professionals: Psychological Concerns, Knowledge, and Engagement
Tony D'Alessandro
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Enhancing Mutually Beneficial Buyer-Seller Relationships
George Milne, Joseph Phelps
Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
Lance Kinney, Carol Scovotti
Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
Lance Kinney and Carol Scovotti
Teaching Privacy in an IMC World
George Milne, Joseph Phelps
Social Networks Across the Organizational Life-cycle From Start-up Through Growth: Usage Frequency and Importance
G. M. Naidu
Social Networks Across the Organizational Life-cycle From Start-up Through Growth: Usage Frequency and Importance
GM Naidu, et al.
Organizational and Strategy Formation Factors Relating to Quality Customer Information in Financial Services Firms
Debra Zahay
How US and European Universities Differ in Their Approach to Reflective Education.
William Drago
Importance of Transitioning Students Across the Reflective Learning Continuum as They Move Through Their College Careers.
Lucille Pointer
The Role of Student Groups in Developing Critical Reflection Opportunities.
Organizational and Strategy Formation Factors Relating to Customer Information Management Practices
Awards Selection Study Phase I: Preliminary Insights from Managers
Dispelling the Myths of Online Education: Learning via the Information Superhighway
Reflective Learning: A Comparison of US and UK Business Students
Amanda hays
Organizational and Strategy Formation Factors Relating to Customer Information Management Practices
Denis, Shoebblacher
Interactive Integrative Marketing Communications in Business-to Business Selling Relationships: The Relational-Transactional Data Continuum
Zahay and Shoenblacher
The Experience Economy and Experiential Marketing
Technology and Pedagogy Impacts on the Future of Basic Marketing Courses
The Role of Transactional Versus Relational Data in IMC Programs: Bringing Customer Data Together
A Professional School Approach to Marketing Education.
Direct and Interactive Marketing and all That Sizzle
John A. Schibrowsky, Jim Kob
Teaching Privacy in an IMC World
George Milne and Joseph Phelps
On-Line Education and the Management of Virtual Communities: Relationship Building in the Pursuit of Knowledge.
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable Giving Behavior
John A. Schibrowsky, and Don Schultz
Evaluating Research
J. Schibrowsky, J. Cross, S. Van Aukin, P. Hugstad, C. Kelley, F. Morgan, and R. Walker
The Independent Contractor Problem: Causes and Solutions
J. Schibrowsy, J. Cross, P. Hugstad, G. McKinnon, R. Lapidus, D. Lincoln, and S. Stritch
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable Giving Behavior
John A. Schibrowsky, and Don Schultz
Interactive Psychographics: Developing Targeted and Actionable Cross-Selling Strategies for the Banking Industry

Critical Thinking and Reflective Learning in the Marketing Education Literature: A Historical Perspective and Future Research Needs
Journal of Marketing Education
Vol. 40 Iss. 2 Pg. 101-116
Omni-channel marketing, integrated marketing communications, and consumer engagement: a research agenda
Journal of Research in Interactive Marketing
Vol. 11 Iss. 2 Pg. 185-107
Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil
Journal of Public Policy & Marketing
Vol. 36 Iss. 1 Pg. 176-196
Psycho-social Factors Impacting Credit Acquisition and Use by College Students
Financial Literacy and the Limits of Financial Decision Making
Reflective learning in a Chinese MBA Program: Scale Assessment and Future Recommendations
Journal of Further and Higher Education
Vol. 40 Iss. 1 Pg. 1-22
Social media and consumer engagement: a review and research agenda
Journal of Research in Interactive Marketing
Vol. 10 Iss. 4 Pg. 268-287
Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career
Journal for Advancement of Marketing Education
Vol. 24 Iss. 1 Pg. 16-21
Sequential Loss of Self-Control Exploring the Antecedents and Consequences of Student Credit Card Debt
Journal of Financial Services Marketing
Vol. 21 Iss. 3 Pg. 167-181
Wikipedia: An Opportunity to Teach Marketing Students Worldwide--And a Call for More Crowdsourced Marketing Content on Wikipedia. com
Journal of Strategic Management Education
Vol. 12 Pg. 19-58
Evaluating Educational Practices for Positively Impacting Student Perceptions of a Sales Career
Journal of Marketing Education
Vol. 37 Iss. 1 Pg. 25-35
Omni-channel research framework in the context of personal selling and sales management
Journal of Research in Interactive Marketing
Vol. 10 Iss. 1 Pg. 2-16
A Historical Review and Future Research Agenda for the Field on Consumer Satisfaction
Journal of Satisfaction, Dissatisfaction and Complaint Behavior
Vol. 27 Pg. 26-44
A Parsimonious Instrument for Predicting Students' Intent to Pursue a Sales Career: Scale Development and Validation
Journal of Marketing Education
Vol. 36 Iss. 1 Pg. 62-74
Consumer Behavior in the Online Context
Journal of Research in Interactive Marketing
Vol. 8 Iss. 3 Pg. 169-202
Internal Marketing and Employee Satisfaction and Loyalty: Cross-Cultural Scale Validation in Context of U.S. and German Nurses
Journal of Satisfaction, Dissatisfaction and Complaint Behavior
Vol. 27 Pg. 43-53
Organizational Processes for B2B Services IMC Data Quality
Journal of Business and Industrial Marketing
Vol. 29 Iss. 1 Pg. 63-74
The Convergence of Interactive Marketing and Personal Selling and Sales Management: A Review and Research Directions
Journal of Research in Interactive Marketing
Vol. 8 Iss. 4 Pg. 294-308
The Editor's Corner
Journal of Marketing Education
Vol. 36 Iss. 2 Pg. 91-93
The Effects of Self-Control Failures on Risky Credit Card Usage
Marketing Management Journal
Vol. 24 Iss. 1/2 Pg. 1-15
A Critical Review of the Literature for Sales Educators
Journal of Marketing Education
Vol. 35 Iss. 1 Pg. 68-78
A Hierarchical IMC Data Integration and Measurement Framework and Its Impact on CRM System Quality and Customer Performance
Journal of Marketing Analytics
Vol. 1 Iss. 1 Pg. 32-48
A Hierarchical Model of the Internal Relationship Marketing Approach to Nurse Satisfaction and Loyalty
European Journal of Marketing
Vol. 47 Iss. 5/6 Pg. 899-916
Psycho-social Factors Impacting Credit Acquisition and Use by College Students
Journal of Financial Services Marketing
Vol. 18 Iss. 4 Pg. 271-284
A Review of Internet Marketing Research Over the Past 20 Years and Future Research Direction
Journal of Research in Interactive Marketing
Vol. 7 Iss. 3 Pg. 166-181
Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retail Price and Market Structure: Implications for Consumer Welfare
Journal of Public Policy & Marketing
Vol. 32 Iss. 2 Pg. 239-254
Social Media's Slippery Slope: Challenges, Opportunities and Future Research Directions
Journal of Research in Interactive Marketing
Vol. 7 Iss. 2 Pg. 86-99
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance
Journal of Interactive Marketing
Vol. 27 Iss. 1 Pg. 1-13
A Large-scale Qualitative Study of the Potential Use of Social Media by University Students to Increase Awareness and Support for Organ Donation
Progress in Transplantation
Vol. 22 Iss. 2 Pg. 183-191
A Sequential Decision Framework for Increasing College Students’ Support for Organ Donation and Organ Donor Registration
Progress in Transplantation
Vol. 22 Iss. 3 Pg. 323-332
Assessing the Learning Needs of South Carolina Nurses by Exploring Their Perceived Knowledge of Emergency Preparedness: Evaluation of a Tool
The Journal of Continuing Education in Nursing
Vol. 42 Iss. 12 Pg. 547-558
Building the Foundation for Customer Data Quality in CRM Systems for Financial Services Firms
Journal of Database Marketing & Customer Strategy Management
Vol. 19 Pg. 5-16
Social Networks Across the SME Organizational Life-cycle
Journal of Small Business and Enterprise Development
Vol. 19 Iss. 1 Pg. 56-73
Technology Adoption by Small Businesses: An Exploratory Study of the Interrelationships of Owner and Environmental Factors
International Small Business Journal
Vol. 30 Iss. 4 Pg. 406-431
The Impact of Social, Cognitive and Attitudinal Dimensions on College Students’ Support for Organ Donation
American Journal of Transplantation
Vol. 12 Iss. 1 Pg. 152-161
The Journal of Marketing Education: Past, Present, and Future
Journal of Marketing Education
Vol. 34 Pg. 217-237
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
Journal of Consumer Affairs
Vol. 46 Iss. 2 Pg. 345-356
Use of Social Media and College Student Organizations to Increase Support for Organ Donation and Advocacy: A Case Report
Progress in Transplantation
Vol. 22 Iss. 4 Pg. 436-441
A Hierarchical Communication Model of the Antecedents of Healthcare Professionals’ Support for Donations After Cardiac Death
American Journal of Transplantation
Vol. 11 Iss. 3 Pg. 591-598
Editorial Board EOV
Services Marketing Quarterly
Vol. 32 Iss. 4
Oops I did it Again: What Students Need to Know about Managing Information in a Social Media World
Journal of Advertising Education
Vol. 15 Iss. 1
Enhancing Entrepreneurial Marketing Education: The Student Perspective
Journal of Small Business and Enterprise Development
Vol. 17 Iss. 4 Pg. 514-536
Factors that Influence Software Piracy: A View from Germany
Communications of the ACM
Vol. 53 Iss. 6 Pg. 131 -134
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Enhancing Mutually Beneficial Buyer-Seller Relationships
Journal of Marketing Education
Vol. 32 Iss. 2 Pg. 224-246
Factors That Influence Software Piracy in Developed Countries: A View From Germany
Communications of the ACM
Vol. 53 Iss. 6 Pg. 131-134
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses
Journal of Interactive Marketing
Vol. 23 Iss. 2 Pg. 191-205
Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
Journal of Advertising Education
Vol. 13 Iss. 1 Pg. 82-91
Understanding the Antecedents to the Adoption of CRM Technology by Small Entrepreneurs vs. Owner-Managers
International Small Business Journal
Vol. 27 Iss. 3 Pg. 307-336
The Future of Privacy in Direct and Interactive Marketing
Journal of Interactive Marketing
Vol. 23 Iss. 2 Pg. 105-206
Increasing Organ Donations After Cardiac Death by Increasing DCD Support Among Health Care Professionals: A Case Report
American Journal of Transplantation
Vol. 8 Iss. 4 Pg. 897-904
Internal Marketing and the Antecedents of Nurse Satisfaction and Loyalty
Health Marketing Quarterly
Vol. 23 Iss. 4 Pg. 75-108
Social Networks Across the Organizational Life-Cycle from Start-Up Through Growth: Usage Frequency and Importance
The 3rd European Conference on Entrepreneurship and innovation: Ecei 2008
Pg. 213
The Use and Abuse of Students in Research Activities
Marketing Educators' Association
Evaluation of an Instrument to Measure Nurses' Familiarity with Emergency Preparedness
Military Medicine
Vol. 173 Iss. 11 Pg. 1073-1077
Nurse Loyalty and the Relational Marketing Continuum
Health Marketing Quarterly
Vol. 23 Iss. 4 Pg. 75-108
Understanding the Antecedents of the Acceptance of Donation After Cardiac Death by Health Care Professionals
Critical Care Medicine
Vol. 36 Iss. 4 Pg. 1075-1081
Are Future Business Teachers Aware of Gender Communication Differences?
Journal of Business & Training Education
Vol. online
Incorporating Privacy in Advertising Education: A Multichannel and Multiple Public Perspective
Journal of Advertising Education
Vol. 12 Iss. 2 Pg. 8-16
Interactive Strategy Formation: Organizational and Entrepreneurial Factors Related to Effective Customer Information Systems Practices in B2B Firms
Industrial Marketing Management
Vol. 37 Iss. 2 Pg. 191-205
An Empirical Examination of the Antecedents of the Acceptance of Donations after Cardiac Death by Health Care Professionals
American Journal of Transplantation
Vol. 8 Iss. 1 Pg. 193-200
The Role the Collegiate American Marketing Association Plays in Professional and Entrepreneurial Skill Development
Journal of Marketing Education
Vol. 30 Iss. 1 Pg. 47-56
Understanding the Antecedents to Recruiting Foster Care and Adoptive Parents: A Comparison of White and African-American Families
Health Marketing Quarterly
Vol. 23 Iss. 4 Pg. 109-129
The State of Internet Marketing Research: A Review of the Literature and Future Research Directions
European Journal of Marketing
Vol. 41 Iss. 7/8 Pg. 722-733
The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model
Journal of Marketing Education
Vol. 29 Iss. 2 Pg. 140-153
Extending School Improvement Beyond Curriculum
Quality Progress
Vol. 39 Iss. 1 Pg. 43-49
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
Journal of Advertising Research
Vol. 46 Iss. 2 Pg. 146-159
Reflecting on Reflection: Scale Extension and a Comparison of Undergraduate Business Students in the United States and the United Kingdom
Journal of Marketing Education
Vol. 28 Iss. 1 Pg. 5-16
Participant Satisfaction with the Vocational Rehabilitation Process: A Micro Perspective of Relationship Dimensions
Health Marketing Quarterly
Vol. 22 Iss. 4 Pg. 3-26
The Reflective Learning Continuum: Reflecting on Reflection,
Journal of Marketing Education
Vol. 27 Iss. 3 Pg. 250-263
Improve Schools with Empowerment Based Models
Quality Control and Applied Statistics
Vol. 51 Iss. 4
Dispelling the Myths of Online Education: Learning via the Information Superhighway
Management Research News
Vol. 28 Iss. 7 Pg. 1-17
Improve Schools With Empowerment Based Models
Quality Progress
Vol. 38 Iss. 8
Do Motor Fuel Sales-Below-Cost Laws Lower Prices?
Vol. 57 Iss. 1 Pg. 189-211
Crossing Cultures
Marketing Health Services
Vol. 24 Iss. 1 Pg. 26
Interactive Integrative Marketing Communications in Business-to-Business Relationships: The Relational=Transactional Data Continuum
DMEF 16th Annual Robert B. Clarke Direct/Interactive Marketing Educators' Conference
Quality Improvement in a Federally Funded Community Breast and Cervical Cancer Screening Program
Journal of Health and Human Services Administration
Vol. 27 Iss. 1/2 Pg. 12-33
The Effects of Class Size on Online Vs. In-class Education
Management Research News
Vol. 27 Iss. 10 Pg. 27-41
Interaction and Virtual Learning
Strategic Change
Vol. 13 Iss. 4 Pg. 169-182
Reflective Learning and On-line Management Education: A Comparison of Traditional and On-line MBA Students
Strategic Change
Vol. 13 Iss. 4 Pg. 169-182
Emergency Preparedness Competencies: Assessing Nurses' Educational Needs
Journal of Nursing Administration
Vol. 34 Iss. 10 Pg. 475-480
Crossing Cultures: The Nursing Shortage is a Global Problem
Marketing Health Services
Vol. 24 Iss. 1 Pg. 26-33
The Impact of Competitive Pressure on Students' Ethical Decision-making in a Global Setting
Marketing Education Review
Vol. 14 Iss. 1 Pg. 1-13
Relationship Marketing and Disadvantaged Health Care Segments: Using Internal Marketing to Improve the Vocational Rehabilitation Process
Marketing Health Quarterly
Vol. 22 Iss. 2 Pg. 69-90
The Role of Transactional Versus Relational Data in IMC Programs: Bringing Sales and Marketing Data Together
Journal of Advertising Research
Vol. 44 Iss. 1 Pg. 3-18
Internal Marketing, Nurse Loyalty and Relationship Marketing: An Exploratory Study of German Nurses
Health Marketing Quarterly
Vol. 20 Iss. 42 Pg. 63-82
Development of the University of Wisconsin Donation After Cardiac Death Evaluation Tool
Progress in Transplantation
Vol. 13 Iss. 4 Pg. 265-273
Virtual Communities and the Assessment of Online Marketing Education
Vol. 25 Iss. 03 Pg. 260-276
Retaining Medical Directors in Community Health Centers: The Importance of Administrative Relationships
Journal of Ambulatory Care
Vol. 26 Iss. 3 Pg. 250-259
Bridging the Gap: Relationship Marketing Breathes New Life Into Neglected Populations
Marketing Health Services
Vol. 23 Iss. 2 Pg. 26-32
Interactive Integrated Marketing Communication: Combining the Power of IMC, the New Media and Database Marketing
International Journal of Advertising
Vol. 42 Iss. 4 Pg. 23-42
An Investigation of Educational-Based Virtual Communities: Developing and Assessing Online MBA Programs
Proceeding of the DMEF 14th Annual Robert B. Clarke Educator's Conference
Course Content or Instructor: Which is More Important in Online Teaching?
Management Research News
Vol. 25 Iss. (6/7) Pg. 69-83
Management Slant
Journal of Advertising Research
Vol. 42 Iss. 2 Pg. 96-97
Patient Loyalty that Lasts a Lifetime
Marketing Health Services
Vol. 22 Iss. 2 Pg. 29-33
Taking a Professional Approach to Marketing Education
Journal of Marketing Education
Vol. 24 Iss. 1 Pg. 43-55
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable Giving Behavior
Journal of Advertising Research
Vol. 42 Pg. 23-41
A Professional School Approach to Marketing Education
Journal of Marketing Education
Vol. 24 Iss. 1 Pg. 43-55
Interactive Psychographics: Cross-Selling in the Banking Industry
Journal of Advertising Research
Vol. 42 Iss. 2 Pg. 7-22
How Obstetricians Influence Quality Perceptions in the Birthing Process
Marketing Health Services
Vol. 21 Iss. 2 Pg. 12-19
Using the Pyramid Approach to Teaching Marketing Research
Business Education Forum
Vol. 55 Iss. 4 Pg. 40-43
The Role Physicians Play Throughout the Birthing Process
Marketing Health Services
Using Marketing Research in Secondary Education: Teaching the Pyramid Research Process
Business Education Forum
Vol. 55 Iss. 4 Pg. 40-43
Using the Pyramid Approach to Teach Marketing Research
Business Education Forum
Dissecting the HMO-Benefits Managers Relationship: What to Measure and Why
Marketing Health Services
Vol. 20 Iss. 2 Pg. 4
The Sequential Nature of Relationships in Obstetrics Care: The Role Nurses Play in Different Stages of the Birthing Process
Marketing Health Services
Vol. 20 Iss. 3 Pg. 20-28
Obstetrical Care and Patient Loyalty Part 2: Linking Service Performance to Patient Loyalty
Marketing Health Service
Vol. 19 Iss. 4 Pg. 12-20
Boostrap Benefit Segmentation as an Experiential Learning Activity
Journal of Marketing Education
Vol. 21 Iss. 1 Pg. 34-43
Exploring the Role Nurses Play at Different Stages of the Birthing Process. Developing Strong and Long-Term Relationships with Women by Examining Relationship-Building
Marketing Health Services
Vol. 20 Iss. 3 Pg. 20-28
Obstetrical Care and Patient Loyalty Part 1: Measuring Satisfaction Versus Quality
Marketing Health Services
Vol. 19 Iss. 3 Pg. 4-13
Using Relationship Marketing to Develop and Sustain Nurse Loyalty: A Case of a Rural Health Care Institution
Journal of Health and Human Service Administration
Vol. 22 Iss. 1 Pg. 83-104
Closing the Gender Gap in Business Communications
Academy of Managerial Communications
Vol. 2 Iss. 1 Pg. 1-11
Relationship Building: Measure Service Quality Across Health Care Encounters
Marketing Health Services
Vol. 18 Iss. 3 Pg. 16
Using Attitudinal and Descriptive Database Information to Understand Interactive Buyer-Seller Relationships
Journal of Interactive Marketing
Vol. 12 Iss. 3 Pg. 32-45
Relationship Building with Physicians: Internal Marketing Help Strengthen Organizational Bonds at a Rural Health Care Clinic
Marketing Health Services
Vol. 17 Iss. 3 Pg. 12-18
The Use of Need-Based Segmentation for Developing Segment-Specific Direct Marketing Strategies
Journal of Interactive Marketing
Vol. 11 Iss. 4 Pg. 53-62
Understanding the Antecedents to Defaulting on Direct Response Financial Obligations
Journal of Interactive Marketing
Vol. 11 Iss. 1 Pg. 55-65
Integrating Multi-Publics into the Health Care Strategic Planning Process
Journal of Health Care Marketing
Vol. 14 Pg. 22-27
Integrating Multiple Publics into the Strategic Plan. The Best Plans Can be Derailed Without Comprehensive Up-Front Research
Journal of Health Care Marketing
Vol. 16 Iss. 1 Pg. 30
Predicting Payment and Nonpayment of Direct Mail Obligations: Profiling Good and Bad Credit Risks
Journal of Direct Marketing
Vol. 2 Pg. 36-43
Building Relationships with Physicians. Internal Marketing Efforts Help Strengthen Organizational Bonds at a Rural Health Care Clinic
Marketing Health Services
Vol. 17 Iss. 3
Ranking: Is It Really Sequential Choice?
Advances in Consumer Research
Vol. 22
Student-Faculty Research Agencies: Marketing Educadtion Integration Using an Entrepreneurial Education Experience
Journal of Marketing Education
Vol. 17 Iss. 2 Pg. 59-70
The Dark Side of Experiential Learning Activities
Journal of Marketing Education
Vol. 17 Iss. 1 Pg. 13-24
The Direct Marketing of Charitable Causes: A Study of US Fundraisers
Journal of Direct Marketing
Vol. 9 Iss. 3 Pg. 72-80
Decision Frames and Direct Marketing Offers: A Field Study in a Fundraising Context
Journal of Direct Marketing
Vol. 9 Iss. 1
Need for Cognition, Advertisement Viewing Time and Memory Advertising Stimuli
Advances in Comsumer Research
Vol. 21
Taking the Direct Route
Journal of Health Care Marketing
Vol. 14 Iss. 3 Pg. 22
How to Develop a Direct Mail Program
Small Business Forum
Vol. 11 Iss. Winter Pg. 30-45
Is Direct Marketing Right for You?
Small Business Forum
Vol. 11 Pg. 25-35
Marketing Education Strategies for Commuter Campuses
Marketing Education Review
Vol. 3 Iss. 2 Pg. 22-30
Understanding Donation Behavior: Strategic Implications from Consumer Research
Advances in Consumer Research
Vol. 20 Iss. 1 Pg. 437
Direct Response Versus Image Advertising: Enhancing Communication Effectiveness Through an Integrated Approach
Journal of Direct Marketing
Vol. 6 Iss. 1 Pg. 40-48
The Relationship Between Distractor Similarity and the Recognition of Print Advertisements
Advances in Consumer Research
Vol. 19 Pg. 94-100
The Use of Need-Based Segmentation for Developing Segment-Specific Direct Marketing Strategies
Journal of Interactive Marketing
Vol. 6 Iss. 3 Pg. 44-53

Kwik Trip
LaCrosse, WI
Varied consulting projects across all three merit periods: 2007-2008, 2008-2009, 2009-2010
Woodcraft
Parkersburg, VA
Varied consulting projects across all three merit years: 2007-2008, 2008-2009, 2009-2010
UWW Communications Department
UWW
Kwik Trip
Multiple projects over the entire two-year merit cycle.
Woodcraft
West Virginia
Multiple projects over the entire two-year merit cycle.
Franklin School District
PIC Wisconsin
Madison, WI

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