DeGraff, John

At UW-Whitewater

University - Faculty/Staff
Office Phone
(262) 472-3260
Office Location
HH 3423

John is a Marketing Lecturer at the University of Wisconsin Whitewater and Managing Partner for the Competing Values firm. Over the last seven years, John has worked with 20 of the Fortune 500 teaching Leading Innovation and Growth workshops at the Innovatrium (Innovation Institute in Ann Arbor) and with the University of Michigan Ross School of Business Executive Education. He has lead innovation and growth programs with notable companies like GE, Ceridian, Eaton, Florida Power and Light, Haworth, Johnson & Johnson, McDonald’s, NBC, Pfizer, Prudential, ProQuest and Syngenta Over the past 25 years he has successfully launched over 150 new products, two product lines sold over 1 billion dollars (Gerber Graduates and first multipack microwave popcorn in Wal-Mart Pop Weaver).

Teaching Excellence Award 2018
May 2018
UW-Whitewater Student Government (WSG)

Indiana University
Biology, Chemistry and Business
Western Michigan University

Certified Professional Innovator (CPI)
University of Michigan
May 2015

USASBE, United States Association for Small Business and Entrepreneurship
January 2017 - Current

ENACTUS Reverse Pitch Workshop
Keynote Speaker: Learning to be an Innovator
A Marketers Guide to LinkedIn, how to build your own personal brand!
Keynote Speaker: Learning to be an Innovator, The Key to Unlocking Personal and Professional Growth
Learning to be an Innovator, The Key to Unlocking Personal and Professional Growth
Marketers Guide to LinkedIn
Keynote: Leading Innovation
“A Marketer’s Guide to LinkedIn: How to Create Brand You.”

Scanalytics LLC
Milwaukee and Whitewater
Marketing Advising and Interim CMO for a Cisco ward winning smart building sensor company. Responsible for three marketing interns.
CCI Systems
Iron Mountain MI
Innovation Workshop and Assessment

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