Scovotti, Carol

At UW-Whitewater

Affiliation
University - Faculty/Staff
Department
Marketing
Position
PROFESSOR
Office Phone
(262) 472-5469
Office Location
HH 3432

Robert B Clarke Outstanding Educator Award
October 2018
Marketing EDGE
Best Case Award
2016
Jacobs & Clevenger Case Writers' Competition
Best Case Award
2015
Jacobs & Clevenger Case Writers' Competition
2012/2013 Fulbright Scholar Lecture/Research Award
September 2012
Council for International Exchange of Scholars
Faculty Service Award
April 2012
College of Business & Economics
Second Place - Collegiate Case Competition
March 2012
American Marketing Association
2nd Place-Case Writers Competition
October 2011
Chicago Association of Direct Marketing Education Foundation
2011 Award of Excellence
September 2011
Emerald Literati Network
First Place - Collegiate Case Competition
March 2011
American Marketing Association
Emerald's Best Paper of the Year Award
2010
1st Place-Case Writers Competition
October 2010
Chicago Association of Direct Marketing Education Foundation
Best Paper Award
March 2009
American Marketing Association
3rd Place - AMA Case Competition
March 2009
American Marketing Association
1st Place - Case Writers' Competition
October 2008
Chicago Association of Direct Marketing Education Foundation
2nd Place - Case Writers' Competition
October 2007
Chicago Association of Direct Marketing Educational Foundation
Leon Hermsen Teaching Award
April 2007
UWW College of Business & Economics
3rd Place - AMA Case Competition
March 2007
American Marketing Association
Bronze ECHO
2006
UW System grant on Geographic Information System
Recognition for contribution to SPEC, VITA and TCE
2006
Internal Revenue Service
UWW Students tied for 2nd place in Case Competition
2006
AMA Collegiate Case Competition
1st Place - Case Writers' Competition
October 2006
Chicago Association of Direct Marketing Educational Foundation
UWW System Grant
August 2006
UWW System
You Make a Difference Award
May 2006
Your Make a Difference
Participated in Program
2005
UWW Grant Scholar Program
Participation in Program over Summer
2005
UWW Scholar Mentor Program
UWW Students tied 3rd in nation
April 2005
AMA International Collegiate Conference
Member of delegation of American faculty to tour southern China
January 2005
CIBER
Honorable Mention for Best Marketing Strategy and Best Marketing Research
2004
DMEF
MAXI - Gold: Collegiate Competition
May 2004
Direct Marketing Association of Washington DC
ECHO - Gold: Collegiate Competition
October 2003
Direct Marketing Educational Foundation
MAXI - Silver: Collegiate Competition
May 2003
Direct Marketing Association of Washington DC
ECHO - Silver: Collegiate Competition
October 2002
Direct Marketing Educational Foundation
MAXI - Sliver: Collegiate Competition
May 2002
Direct Marketing Association of Washington DC
Teaching Fellowship
2001
Christopher Newport University
Doctor of Professional Studies Program Award
May 2001
Pace University, Lubin School of Business

Post Doctoral Seminars
Case Teaching, Case Writing
Harvard University, Boston, MA
2002
DPS
International Business & Information Technology
Pace University
2001
MBA
Marketing
Loyola University of Chicago
1982
BA
Interpersonal Communications
Marquette University
1978

Marketing Management Association
2006 - Current
Alpha Kappa Psi
2002 - Current
Direct Marketing Association Professors' Academy
2001 - Current
Beta Gamma Sigma
1999 - Current
American Marketing Association
1995 - Current
Academy of International Business
1999 - 2004

Helping Marketing Students Build Their Intercultural Competencies
Writing, Publishing, and Integrating Case Studies in Teaching
Lisa Spiller
Case Study, Fear2Freedom
Case Study: Williamsburg Tourism Targeting Millenials
Who is your customer? A data-driven approach to B2B customer & competitive analysis
Ross Scovotti
Online Surveys as a Management Tool for Monitoring Multicultural Virtual Team Progress
Projects in the Classroom – A Method to Teach Professional and Interdisciplinary Competencies
Dr. Susann Kowalski, Fachhochschule Köln, Germany
Exploring the Nature and Best Practices of Multicultural Virtual Teams
The Impact of Fairs and Festivals on Small Town Retailers: A Multi-Year Case Study
The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Study Conclusion
Cross Border Student Collaboration: Opportunities for Videoconferencing
The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Year 2
Enhancing Entrepreneurial Leaning Opportunities Through Student Organizations: Content and Experiential Activities
Predicting Donations form a Cohort Group of Donors to Charities: A Direct Marketing Case Study
Maxwell Hsu; Gary Chao
Integrating the Collegiate ECHO in Direct/Interactive Marketing Courses: Undergraduate and Graduate Perspectives
Lisa Spiller, Christopher Newport University; Denny McCorkle, University of Northern Colorado; Mary Ann McGrath, Loyola University
Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
Jimmy Peltier, UWW; Lance Kinney, University of Alabama
Teaching Introduction to Direct/Interactive Marketing
Eric Karson, Villanova; Denny McCorkly, University of Northern Colorado
The Great Case Debate: Comprehensive Experiential Learning in an Undergraduate Marketing Capstone Course
Lisa Spiller, Christopher Newport University
The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Year 2
Consumer Perceptions of Disaster Recovery Efforts and their Impact on Tourist Destination Decisions
Promoting Tourist Destinations: An Exploratory Study of Lead Generation Programs
Lisa Spiller
What Does it Mean to be a Direct (an Interactive) Marketer?
Debra Zahay, J. Steven Kelly, Sandy Domagalski
Convenience Store Purchasing Patterns of Generation Y: In search of a Means for Effective Market Segmentation
The Evolution of Marketing Education: The Teaching of Direct Marketing Concepts in Introductory Marketing Courses
Lisa Spiller
Professional Development Networking
Is Direct Marketing Becoming Mainstream Marketing? A Textbook Content Analysis
Lisa Spiller
Bringing Together Academia and Business: A Research Agenda
Student versus Instructor Perceptions of Progress in Case-Based Courses
Tips from the Lilly
Pam Pringle and tarek Abdel-Fattah
Case Teaching: A Cross Disciplinary Faculty Seminar

Building a Case for Active Learning: The Use of Lecture Versus Other Classroom Activities at LMBC
Journal of Learning in Higher Education
Vol. 14 Iss. 1 Pg. 7-16
A Cross-Cultural Negotiation Role-Play for Sales Classes
Journal for Advancement of Marketing Education
Chapter 13 - Exploring and Adapting Direct and Interactive Marketing Strategies around the World
Data, Digital, and Data-Driven Marketing, 4th Edition
Coca-Cola Peru
Data, Direct, and Data-Driven Marketing, 4th Edition
A Primer for Developing a Marketing Plan (Part 1)
Strategic Business News
Pg. http://www.woodiq.com/2016/11/04/primer-for-a-developing-marketing-plan/
A Primer for Developing a Marketing Plan (Part 2)
The Finishing Line
Pg. http://www.woodiq.com/2016/12/09/primer-developing-marketing-plan-part-2/
Fear2Freedom
Marketing EDGE Direct/Interactive Research Summit
Fear2Freedom
Data, Direct, and Data-Driven Marketing, 4th Edition
Web Essentials for Small Businesses (Part 2)
Cabinet Shop News
Pg. http://www.woodiq.com/2016/05/20/website-essentials-small-businesses-part-2/
Back to the Basics
Cabinet Shop News
Pg. http://www.woodiq.com/2016/09/30/back-to-the-basics/
Search Engines Get Your Business Noticed
The Finishing Line
Pg. http://www.woodiq.com/2016/08/19/search-engines-get-business-noticed/
Word of Mouth Advertising - Digital Style
Strategic Business News
Pg. http://www.woodiq.com/2016/08/05/word-mouth-advertising-digital-style/
Web Essentials for Small Businesses (Part 3)
Countertop News
Pg. http://www.woodiq.com/2016/06/24/website-essentials-small-businesses-part-3/
Cross-Cultural Competence: The Impact of a Collaborative Cross-Cultural Training Sequence
Cross-Cultural Business Conference
Web Essentials for Small Businesses (Part 1)
The Finishing Line
Pg. http://www.woodiq.com/2016/04/15/website-essentials-small-businesses-part-1/
Williamsburg Tourism Targeting Millennials
The IMC Case Book: Cases in Integrated Marketing Communications/Midwest Marketing Education Foundation
Pg. 237 - 269
You Brew: Crafting a Winning Marketing Strategy
The IMC Case Book: Cases in Integrated Marketing Communications/Midwest Marketing Education Foundation
Pg. 293 - 317
Is Social Media Right for Your Business?
Strategic Business News
Pg. http://www.woodiq.com/2016/03/11/social-media-right-business/
Who Would Have Thought - Facebook Marketing
Countertop News
Pg. http://www.woodiq.com/2016/02/05/facebook-marketing/
Experiences with Flipping the Marketing Capstone Course
Marketing Education Review
Vol. 26 Iss. 1 Pg. 51-56
The Newest Generation of Homeowners: Are You Ready
Cabinet Shop News
Pg. http://www.woodiq.com/2016/01/04/the-newest-generation-of-homeowners-are-you-ready/
Flipping the Capstone: Lessons from a One-Year Experiment
Marketing EDGE Direct/Interactive Research Summit
Kiln Creek Golf Club & Resort: On Par for an Integrated Marketing Communications Campaign to Acquire New Members
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
McDonald Garden Center
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
NueMedia, LLC: Redefining Business Media for Customer: Centric Marketing
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Peninsula Society for the Prevention of Cruelty to Animals (PSPCA)
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Williamsburg Tourism Targeting Millenials
Marketing EDGE Direct/Interactive Research Summit
Tech-Empowered Higher Education: Ideas that Transform the Classroom
Marketing EDGE Direct/Interactive Research Summit
You Brew: Crafting a Winning Marketing Strategy
International Journal of Integrated Marketing Communications
Vol. 7 Iss. 2 Pg. 41-52
Member Heterogeneity, Communication Skills and Leadership: Impact on the Quality of Multicultural Virtual Team Performance
University of Antwerpen, Global Advances in Business Communications Conference
Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study
Optimizing, Innovating, and Capitalizing on Information Systems for Operations
Pg. 196-204
Coldwell Banker - Virginia Beach
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Vol. 2nd Edition Pg. 277-292
Kiln Creek Golf Club & Resort: On Par for an Integrated Marketing Communications Campaign to Acquire New Members
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Vol. 2nd Edition Pg. 348-359
McDonald Garden Center
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Vol. 2nd Edition Pg. 381-396
Nonna's Italian Restaurant (Case book version)
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Vol. 2nd Edition Pg. 397-415
Peninsula Society for the Prevention of Cruelty to Animals (PSPCA)
The IMC Handbook: Readings & Cases in Integrated Marketing Communications
Vol. 2nd Edition Pg. 416-430
Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing
Journal for Advancement of Marketing Education
Vol. 17 Iss. 1 Pg. 52-62
NueMedia, LLC: Redefining Business Media for Customer-Centric Marketing
International Journal of Integrated Marketing Communications
Vol. 3 Iss. 2 Pg. 97-106
Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study
International Journal of Operations Research and Information Systems
Vol. 2 Iss. 3 Pg. 20-38
From Web 2.0 to Web 3.0; Implications for Advertising Courses
Journal of Advertising Education
Vol. 15 Iss. 1 Pg. 6-15
Cross Border Student Collaboration: Opportunities for Video Conferencing
Marketing Education Review
Vol. 21 Iss. 1 Pg. 57-61
Marketing Curriculum & the Generations of the Web
AMA Faculty Proceedings: Issues in Higher Education 2011
Vol. 2011 Pg. 47-56
Case Study: Kiln Creek Golf Club & Resort
International Journal of Integrated Marketing Communications
Enhancing Entrepreneurial Marketing Education: The Student Perspective
Journal of Small Business and Enterprise Development
Vol. 17 Iss. 4 Pg. 514-536
Multi-Dimensional Marketing of Small Businesses: The Case of Nonna's Italian Restaurant
International Journal of Integrated Marketing Communications
Vol. 2 Iss. 1 Pg. 58-77
Nonna's Restaurant (Conference version)
Direct and Interactive Research Summit Proceedings
Peninsula SPCA
International Journal of Integrated Marketing Communications
Vol. 1 Iss. 1 Pg. 102-111
Experiential Learning in Capstone Courses through the Great Case Debate
Journal of Advertising Education
Vol. 13 Iss. 1 Pg. 25-37
Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
Journal of Advertising Education
Vol. 13 Iss. 1 Pg. 82-91
Coldwell Banker Case
Readings and Cases in Integrated Marketing Communications
Vol. 2 Pg. 288-303
McDonald Garden Center Case
Readings and Cases in Integrated Marketing Communications
Vol. 2 Pg. 230-245
The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business
EIRASS - European Institute of Retailing & Services Studies
Understanding the Antecedents to Recruiting Foster Care and Adoptive Parents: A Comparison of White and African-American Families
Health Marketing Quarterly
Vol. 23 Iss. 4 Pg. 109-129
Curriculum Currency: Integrating Direct Marketing Content in Introductory Marketing Courses
Journal of Marketing Education
Vol. 30 Iss. 1 Pg. 66-81
Student Marketing Organizations and Professional Development: Blending Theory and Practice
Journal of Marketing Education
Vol. 30 Iss. 1 Pg. 47-56
Investigating Media Effectiveness in Residential Real Estate Marketing: The Agent’s Perspective
Direct Marketing Educational Foundation Winter Educators Conference
Consumer Perceptions of Disaster Recovery Efforts and their Impact on Tourist Destination Decisions
14th Annual Intl Retailing & Services Science Conference
Consumer Perceptions of Disaster Recovery Efforts and their Impact on Tourism Destination Decisions
EIRASS - 14th Annual International Conference on Recent Advances in Retailing and Consumer Services Science
Vol. 14
McDonald Garden Center Case Study
Direct Marketing Educators Conference
Promoting Tourist Destinations: An Exploratory Study of Lead Generation Programs
Direct Marketing Educators Conference
Revisiting the Conceptual Definitions of Direct Marketing: Perspectives from Practitioners and Scholars
Marketing Management Journal
Vol. 16 Iss. 2 Pg. 188-202
What Does it Mean to be a Direct (an Interactive) Marketer?
Direct Marketing Educators Conference
Convenience Store Purchasing Patterns of Generation Y: In Search of a Means for Effective Market Segmentation
13th International Conference on Retailing & Consumer Services Science Conference
Participant Satisfaction with the Vocational Rehabilitation Process: A Micro Perspective of Relationship Dimension
Health Marketing Quarterly
Vol. 22 Iss. 3 Pg. 3-
Revisiting the Conceptual Definition of Direct Marketing: Perspectives from Scholars and Practitioners
17th Annual Direct Marketing Educational Foundation Educators Conference
Vol. 17
The Evolution of Marketing Education: The Teaching of Direct Marketing Concepts in Introductory Marketing Courses
Direct Marketing Educators Conference
Relationship Marketing and Disadvantaged Health Care Segments: Using Internal Marketing to Improve the Vocational Rehabilitation Process
Health Marketing Quarterly
Vol. 22 Iss. 2 Pg. 69 - 90
The Evolution of Marketing Education: The Teaching of Direct Marketing Concepts in Introductory Marketing Courses
16th Annual Direct Marketing Education Foundation Educators' Conference
Vol. 16

15 South Artists
Stoughton, WI
Provided pro bono market research services for retailers and artists in Stoughton trying to build store traffic.
Arandell Corporation
Milwaukee
sales training seminar
City of Stoughton Parks and Recreation Department
Stoughton, WI
Created RFP for consulting assignment - Parks & Open Space Report Update. Completed an extensive research project on resident use and opinions about park facilities

Faculty, staff and student directory information is updated every business day by an automated process. Changes to directory information will take one business day to be reflected in the directory.

To update your directory information:
Students should contact the Registrar's Office.
Faculty & Staff should contact Human Resources to update their campus information. To update personal information, they should use the HRS system by visiting http://my.wisconsin.edu.

Information obtained from this directory may not be used for mass mailings to students, faculty or staff. Any solicitation of business, information, contributions or other response from individuals listed in this publication by mail, telephone or other means is strictly forbidden.