UW-Whitewater Directory Search

Scovotti, Carol

scovottc@uww.edu

At UW-Whitewater

Website

www.InternationalBusinessCollaboration.com

Awards

Name

Date

Sponsor

Description

Robert B Clarke Outstanding Educator Award

October 2018

Marketing EDGE

The Robert B. Clarke Outstanding Educator Award honors an academic’s overall achievement in direct and interactive marketing. This lifetime achievement award recognizes an academician’s outstanding record of teaching, writing, research, and speaking.

Best Case Award

2016

Jacobs & Clevenger Case Writers' Competition

Case Study, Fear2Freedom

Best Case Award

2015

Jacobs & Clevenger Case Writers' Competition

Case Study: Williamsburg Tourism Targeting Millenials

2012/2013 Fulbright Scholar Lecture/Research Award

September 2012

Council for International Exchange of Scholars

Received Fulbright Scholar award for academic year 2012-2013. Spending this time teaching and doing research at Cologne University of Applied Sciences, Cologne, Germany.

Faculty Service Award

April 2012

College of Business & Economics

Received the faculty service award for the college.

Second Place - Collegiate Case Competition

March 2012

American Marketing Association

Faculty adviser of student team that took second place in the 2012 national competition

2nd Place-Case Writers Competition

October 2011

Chicago Association of Direct Marketing Education Foundation

Case: NueMedia, LLC

2011 Award of Excellence

September 2011

Emerald Literati Network

Outstanding Paper Award for Journal of Small Business & Enterprise Development. Peltier & Scovotti, "Enhancing Entrepreneurial Marketing Education: The Student Perspective"

First Place - Collegiate Case Competition

March 2011

American Marketing Association

Faculty adviser of student team that won the 2011 national competition

Emerald's Best Paper of the Year Award

2010

"Enhancing Entrepreneurial Marketing Education: The Student Perspective" - Journal of Small Business and Enterprise Development 17(4), 514-536

1st Place-Case Writers Competition

October 2010

Chicago Association of Direct Marketing Education Foundation

Case: Kiln Creek Golf Club & Resort

Best Paper Award

March 2009

American Marketing Association

Received award for best conference paper at AMA Collegiate Conference, New Orleans.

3rd Place - AMA Case Competition

March 2009

American Marketing Association

Faculty advisor for students participating in the AMA case competition. This year's team took 3rd in the nation.

1st Place - Case Writers' Competition

October 2008

Chicago Association of Direct Marketing Education Foundation

Best case - Peninsula SPCA

2nd Place - Case Writers' Competition

October 2007

Chicago Association of Direct Marketing Educational Foundation

2nd Place in case writers' competition for Coldwell Banker case

Leon Hermsen Teaching Award

April 2007

UWW College of Business & Economics

Recipient of the College's top teaching award

3rd Place - AMA Case Competition

March 2007

American Marketing Association

Faculty advisor for students participating in the AMA case competition. This year's team took 3rd in the nation.

Bronze ECHO

2006

UW System grant on Geographic Information System

DMEF Collegiate ECHO Competition. Faculty advisor for student team that took 3rd place in nation. Client: US Postal Service

Recognition for contribution to SPEC, VITA and TCE

2006

Internal Revenue Service

Recognized for contribution to SPEC (Stakeholder Partnerships, Education & Communication),VITA (Volunteer Income Tax Assistance)and TCE (Tax Counseling for Elderly)

UWW Students tied for 2nd place in Case Competition

2006

AMA Collegiate Case Competition

Faculty Advisor. Client: Kwik Trip

1st Place - Case Writers' Competition

October 2006

Chicago Association of Direct Marketing Educational Foundation

Best Case - McDonald Garden Center

UWW System Grant

August 2006

UWW System

for Geographic Information System training

You Make a Difference Award

May 2006

Your Make a Difference

Participated in Program

2005

UWW Grant Scholar Program

Program designed to develop grant writing capabilities.

Participation in Program over Summer

2005

UWW Scholar Mentor Program

UWW Students tied 3rd in nation

April 2005

AMA International Collegiate Conference

Faculty Advisor. Client: Goodyear and Sullivan Tire

Member of delegation of American faculty to tour southern China

January 2005

CIBER

Honorable Mention for Best Marketing Strategy and Best Marketing Research

2004

DMEF

Faculty Advisor: Client Advanta Financial

MAXI - Gold: Collegiate Competition

May 2004

Direct Marketing Association of Washington DC

ECHO - Gold: Collegiate Competition

October 2003

Direct Marketing Educational Foundation

MAXI - Silver: Collegiate Competition

May 2003

Direct Marketing Association of Washington DC

ECHO - Silver: Collegiate Competition

October 2002

Direct Marketing Educational Foundation

MAXI - Sliver: Collegiate Competition

May 2002

Direct Marketing Association of Washington DC

Teaching Fellowship

2001

Christopher Newport University

Doctor of Professional Studies Program Award

May 2001

Pace University, Lubin School of Business

Education

Degree

Major

School

Year

Post Doctoral Seminars

Case Teaching, Case Writing

Harvard University, Boston, MA

2002

DPS

International Business & Information Technology

Pace University

2001

MBA

Marketing

Loyola University of Chicago

1982

Interpersonal Communications

Marquette University

1978

Memberships

Name

Length of Membership

Marketing Management Association

2006 - Current

Alpha Kappa Psi

2002 - Current

Direct Marketing Association Professors' Academy

2001 - Current

Beta Gamma Sigma

1999 - Current

American Marketing Association

1995 - Current

Academy of International Business

1999 - 2004

Conferences

Title

Co-Author(s)

Abstract

Helping Marketing Students Build Their Intercultural Competencies

Today just about all business is global, especially when it comes to digital media and marketing. That means there is a growing need for our students to develop their intercultural competencies. This session focuses on how to integrate activities and coll...

Writing, Publishing, and Integrating Case Studies in Teaching

Lisa Spiller

Case Study, Fear2Freedom

Case Study: Williamsburg Tourism Targeting Millenials

Who is your customer? A data-driven approach to B2B customer & competitive analysis

Ross Scovotti

Relevance & Research Question: Customer and competitive information needed by firms in the business marketplace (B2B) is not as readily available as consumer data. Niches are smaller and lines of business more specialized. Customer preference data is diff...

Online Surveys as a Management Tool for Monitoring Multicultural Virtual Team Progress

Projects in the Classroom – A Method to Teach Professional and Interdisciplinary Competencies

Dr. Susann Kowalski, Fachhochschule Köln, Germany

The Bologna Process as well as the current requirements by the labor market demand alumnus which are experts in their subject and are simultaneously able to handle interpersonal and interdisciplinary situations brilliantly. To work on projects together wi...

Exploring the Nature and Best Practices of Multicultural Virtual Teams

Collaborative technologies such as video conferencing, social media, and document sharing platforms empower today’s multinational corporations to utilize their best employees regardless of their location to innovate, solve critical problems, and serve cus...

The Impact of Fairs and Festivals on Small Town Retailers: A Multi-Year Case Study

The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Study Conclusion

Small, independently owned retailers face a relentless battle with big box chains and shopping malls. Their continued existence depends on an ability to differentiate themselves from competitors with nationally recognized names, lower prices, wider mercha...

Cross Border Student Collaboration: Opportunities for Videoconferencing

The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Year 2

Enhancing Entrepreneurial Leaning Opportunities Through Student Organizations: Content and Experiential Activities

Professional organizations offer students interested in starting their own businesses an opportunity to explore these interests as well as develop the knowledge base and skill sets needed for the competitive work world. This study examines the impact or p...

Predicting Donations form a Cohort Group of Donors to Charities: A Direct Marketing Case Study

Maxwell Hsu; Gary Chao

Charity fundraising organizers increasingly attempt to estimate the donations to charities with the intention of better allocating their fundraising expenditures. The current paper contributes to the literature on donor lifetime value by documenting, in t...

Integrating the Collegiate ECHO in Direct/Interactive Marketing Courses: Undergraduate and Graduate Perspectives

Lisa Spiller, Christopher Newport University; Denny McCorkle, University of Northern Colorado; Mary Ann McGrath, Loyola University

The DMEF Collegiate ECHO Direct/Interactive Marketing Challenge offers and excellent hands-on learning opportunity for undergraduate and graduate students. This panel session brings together faculty members who have collectively won 27 Collegiate ECHO awa...

Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics

Jimmy Peltier, UWW; Lance Kinney, University of Alabama

Constantly expanding media platforms and technically sophisticated marketing communication media demand that practitioners integrate more varied media strategies and tactics to reach consumer targets. Increasingly, employers are seeking new employees skil...

Teaching Introduction to Direct/Interactive Marketing

Eric Karson, Villanova; Denny McCorkly, University of Northern Colorado

Direct/interactive marketing is taught in many ways. In order to promote offering this course in Colleges and Universities without a D/IM Introductory course, or to begin a dialog with fellow current teachers, three professors address a core group of ques...

The Great Case Debate: Comprehensive Experiential Learning in an Undergraduate Marketing Capstone Course

Lisa Spiller, Christopher Newport University

The value of experiential learning has long been extolled in marketing education. Despite its recognized and highly published advantages, actual classroom use is surprisingly limited. This paper examines the reasons inhibiting more widespread integration ...

The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Year 2

Consumer Perceptions of Disaster Recovery Efforts and their Impact on Tourist Destination Decisions

On August 29, 2005, category 3 Hurricane Katrina swept across several Gulf States in the U.S. with devastating winds and high water. The City of New Orleans was hit especially hard as 82 percent of the city flooded as a result of breached levies. In just ...

Promoting Tourist Destinations: An Exploratory Study of Lead Generation Programs

Lisa Spiller

What Does it Mean to be a Direct (an Interactive) Marketer?

Debra Zahay, J. Steven Kelly, Sandy Domagalski

Convenience Store Purchasing Patterns of Generation Y: In search of a Means for Effective Market Segmentation

The Evolution of Marketing Education: The Teaching of Direct Marketing Concepts in Introductory Marketing Courses

Lisa Spiller

Professional Development Networking

Is Direct Marketing Becoming Mainstream Marketing? A Textbook Content Analysis

Lisa Spiller

Bringing Together Academia and Business: A Research Agenda

My part of the session was coverage of research over the past decade in general direct marketing.

Student versus Instructor Perceptions of Progress in Case-Based Courses

This exploratory study tests an instrument used to determine student perceptions of their learning in case-based courses. Student scores are compared with scores determined by faculty for in depth case analyses.

Tips from the Lilly

Pam Pringle and tarek Abdel-Fattah

A presentation to CNU faculty on lessons and tips learned at the Lilly Conference help at Towson University, Towson, MD.

Case Teaching: A Cross Disciplinary Faculty Seminar

Proposal for a faculty development seminar based on my experiences from Harvard Business School programs on teaching and writing cases.

All Publications

Title

Publisher

Type

Details

Date

Building a Case for Active Learning: The Use of Lecture Versus Other Classroom Activities at LMBC

Journal of Learning in Higher Education

Journal Article, Academic Journal

Vol. 14 Iss. 1 Pg. 7-16

March 2018

A Cross-Cultural Negotiation Role-Play for Sales Classes

Journal for Advancement of Marketing Education

Journal Article, Academic Journal

January (1st Quarter/Winter) 2018

Chapter 13 - Exploring and Adapting Direct and Interactive Marketing Strategies around the World

Data, Digital, and Data-Driven Marketing, 4th Edition

Book, Chapter in Scholarly Book-New

2017

Coca-Cola Peru

Data, Direct, and Data-Driven Marketing, 4th Edition

Written Case with Instructional Material

2017

A Primer for Developing a Marketing Plan (Part 1)

Strategic Business News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/11/04/primer-for-a-developing-marketing-plan/

December 2016

A Primer for Developing a Marketing Plan (Part 2)

The Finishing Line

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/12/09/primer-developing-marketing-plan-part-2/

December 2016

Fear2Freedom

Data, Direct, and Data-Driven Marketing, 4th Edition

Written Case with Instructional Material

2016

Fear2Freedom

Marketing EDGE Direct/Interactive Research Summit

Conference Proceeding

2016

Web Essentials for Small Businesses (Part 2)

Cabinet Shop News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/05/20/website-essentials-small-businesses-part-2/

2016

Back to the Basics

Cabinet Shop News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/09/30/back-to-the-basics/

October (4th Quarter/Autumn) 2016

Search Engines Get Your Business Noticed

The Finishing Line

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/08/19/search-engines-get-business-noticed/

August 2016

Word of Mouth Advertising - Digital Style

Strategic Business News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/08/05/word-mouth-advertising-digital-style/

August 2016

Web Essentials for Small Businesses (Part 3)

Countertop News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/06/24/website-essentials-small-businesses-part-3/

June 2016

Cross-Cultural Competence: The Impact of a Collaborative Cross-Cultural Training Sequence

Cross-Cultural Business Conference

Conference Proceeding

May 2016

Web Essentials for Small Businesses (Part 1)

The Finishing Line

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/04/15/website-essentials-small-businesses-part-1/

April (2nd Quarter/Spring) 2016

Williamsburg Tourism Targeting Millennials

The IMC Case Book: Cases in Integrated Marketing Communications/Midwest Marketing Education Foundation

Written Case with Instructional Material

Pg. 237 - 269

April (2nd Quarter/Spring) 2016

You Brew: Crafting a Winning Marketing Strategy

The IMC Case Book: Cases in Integrated Marketing Communications/Midwest Marketing Education Foundation

Written Case with Instructional Material

Pg. 293 - 317

April (2nd Quarter/Spring) 2016

Is Social Media Right for Your Business?

Strategic Business News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/03/11/social-media-right-business/

March 2016

Who Would Have Thought - Facebook Marketing

Countertop News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/02/05/facebook-marketing/

February 2016

Experiences with Flipping the Marketing Capstone Course

Marketing Education Review

Journal Article, Academic Journal

Vol. 26 Iss. 1 Pg. 51-56

January (1st Quarter/Winter) 2016

The Newest Generation of Homeowners: Are You Ready

Cabinet Shop News

Regular Column in Journal or Newspaper

Pg. http://www.woodiq.com/2016/01/04/the-newest-generation-of-homeowners-are-you-ready/

January (1st Quarter/Winter) 2016

Flipping the Capstone: Lessons from a One-Year Experiment

Marketing EDGE Direct/Interactive Research Summit

Conference Proceeding

2015

Kiln Creek Golf Club & Resort: On Par for an Integrated Marketing Communications Campaign to Acquire New Members

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

2015

McDonald Garden Center

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

2015

NueMedia, LLC: Redefining Business Media for Customer: Centric Marketing

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

2015

Peninsula Society for the Prevention of Cruelty to Animals (PSPCA)

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

2015

Williamsburg Tourism Targeting Millenials

Marketing EDGE Direct/Interactive Research Summit

Conference Proceeding

2015

Tech-Empowered Higher Education: Ideas that Transform the Classroom

Marketing EDGE Direct/Interactive Research Summit

Conference Proceeding

2014

You Brew: Crafting a Winning Marketing Strategy

International Journal of Integrated Marketing Communications

Journal Article, Academic Journal

Vol. 7 Iss. 2 Pg. 41-52

October (4th Quarter/Autumn) 2014

Member Heterogeneity, Communication Skills and Leadership: Impact on the Quality of Multicultural Virtual Team Performance

University of Antwerpen, Global Advances in Business Communications Conference

Conference Proceeding

May 2013

Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study

Optimizing, Innovating, and Capitalizing on Information Systems for Operations

Book, Chapter in Scholarly Book-New

Pg. 196-204

January (1st Quarter/Winter) 2013

Coldwell Banker - Virginia Beach

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

Vol. 2nd Edition Pg. 277-292

September 2012

Kiln Creek Golf Club & Resort: On Par for an Integrated Marketing Communications Campaign to Acquire New Members

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

Vol. 2nd Edition Pg. 348-359

September 2012

McDonald Garden Center

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

Vol. 2nd Edition Pg. 381-396

September 2012

Nonna's Italian Restaurant (Case book version)

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

Vol. 2nd Edition Pg. 397-415

September 2012

Peninsula Society for the Prevention of Cruelty to Animals (PSPCA)

The IMC Handbook: Readings & Cases in Integrated Marketing Communications

Written Case with Instructional Material

Vol. 2nd Edition Pg. 416-430

September 2012

Identifying and Assessing Fundamental Competencies of Direct and Interactive Marketing

Journal for Advancement of Marketing Education

Journal Article, Academic Journal

Vol. 17 Iss. 1 Pg. 52-62

December 2011

NueMedia, LLC: Redefining Business Media for Customer-Centric Marketing

International Journal of Integrated Marketing Communications

Journal Article, Academic Journal

Vol. 3 Iss. 2 Pg. 97-106

October (4th Quarter/Autumn) 2011

Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study

International Journal of Operations Research and Information Systems

Journal Article, Academic Journal

Vol. 2 Iss. 3 Pg. 20-38

July (3rd Quarter/Summer) 2011

From Web 2.0 to Web 3.0; Implications for Advertising Courses

Journal of Advertising Education

Journal Article, Academic Journal

Vol. 15 Iss. 1 Pg. 6-15

June 2011

Cross Border Student Collaboration: Opportunities for Video Conferencing

Marketing Education Review

Journal Article, Academic Journal

Vol. 21 Iss. 1 Pg. 57-61

April (2nd Quarter/Spring) 2011

Marketing Curriculum & the Generations of the Web

AMA Faculty Proceedings: Issues in Higher Education 2011

Conference Proceeding

Vol. 2011 Pg. 47-56

March 2011

Case Study: Kiln Creek Golf Club & Resort

International Journal of Integrated Marketing Communications

Journal Article, Academic Journal

December 2010

Enhancing Entrepreneurial Marketing Education: The Student Perspective

Journal of Small Business and Enterprise Development

Journal Article, Academic Journal

Vol. 17 Iss. 4 Pg. 514-536

October (4th Quarter/Autumn) 2010

Multi-Dimensional Marketing of Small Businesses: The Case of Nonna's Italian Restaurant

International Journal of Integrated Marketing Communications

Journal Article, Academic Journal

Vol. 2 Iss. 1 Pg. 58-77

October (4th Quarter/Autumn) 2010

Nonna's Restaurant (Conference version)

Direct and Interactive Research Summit Proceedings

Conference Proceeding

October (4th Quarter/Autumn) 2009

Peninsula SPCA

International Journal of Integrated Marketing Communications

Journal Article, Academic Journal

Vol. 1 Iss. 1 Pg. 102-111

May 2009

Experiential Learning in Capstone Courses through the Great Case Debate

Journal of Advertising Education

Journal Article, Academic Journal

Vol. 13 Iss. 1 Pg. 25-37

April (2nd Quarter/Spring) 2009

Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics

Journal of Advertising Education

Journal Article, Academic Journal

Vol. 13 Iss. 1 Pg. 82-91

April (2nd Quarter/Spring) 2009

Coldwell Banker Case

Readings and Cases in Integrated Marketing Communications

Written Case with Instructional Material

Vol. 2 Pg. 288-303

October (4th Quarter/Autumn) 2008

McDonald Garden Center Case

Readings and Cases in Integrated Marketing Communications

Written Case with Instructional Material

Vol. 2 Pg. 230-245

October (4th Quarter/Autumn) 2008

The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business

EIRASS - European Institute of Retailing & Services Studies

Conference Proceeding

July (3rd Quarter/Summer) 2008

Understanding the Antecedents to Recruiting Foster Care and Adoptive Parents: A Comparison of White and African-American Families

Health Marketing Quarterly

Journal Article, Academic Journal

Vol. 23 Iss. 4 Pg. 109-129

July (3rd Quarter/Summer) 2008

Curriculum Currency: Integrating Direct Marketing Content in Introductory Marketing Courses

Journal of Marketing Education

Journal Article, Academic Journal

Vol. 30 Iss. 1 Pg. 66-81

April (2nd Quarter/Spring) 2008

Student Marketing Organizations and Professional Development: Blending Theory and Practice

Journal of Marketing Education

Journal Article, Academic Journal

Vol. 30 Iss. 1 Pg. 47-56

April (2nd Quarter/Spring) 2008

Investigating Media Effectiveness in Residential Real Estate Marketing: The Agent’s Perspective

Direct Marketing Educational Foundation Winter Educators Conference

Conference Proceeding

October (4th Quarter/Autumn) 2007

Consumer Perceptions of Disaster Recovery Efforts and their Impact on Tourist Destination Decisions

14th Annual Intl Retailing & Services Science Conference

Conference Proceeding

July (3rd Quarter/Summer) 2007

Consumer Perceptions of Disaster Recovery Efforts and their Impact on Tourism Destination Decisions

EIRASS - 14th Annual International Conference on Recent Advances in Retailing and Consumer Services Science

Conference Proceeding

Vol. 14

June 2007

McDonald Garden Center Case Study

Direct Marketing Educators Conference

Conference Proceeding

October (4th Quarter/Autumn) 2006

Promoting Tourist Destinations: An Exploratory Study of Lead Generation Programs

Direct Marketing Educators Conference

Conference Proceeding

October (4th Quarter/Autumn) 2006

Revisiting the Conceptual Definitions of Direct Marketing: Perspectives from Practitioners and Scholars

Marketing Management Journal

Journal Article, Academic Journal

Vol. 16 Iss. 2 Pg. 188-202

October (4th Quarter/Autumn) 2006

What Does it Mean to be a Direct (an Interactive) Marketer?

Direct Marketing Educators Conference

Conference Proceeding

October (4th Quarter/Autumn) 2006

Convenience Store Purchasing Patterns of Generation Y: In Search of a Means for Effective Market Segmentation

13th International Conference on Retailing & Consumer Services Science Conference

Conference Proceeding

July (3rd Quarter/Summer) 2006

Participant Satisfaction with the Vocational Rehabilitation Process: A Micro Perspective of Relationship Dimension

Health Marketing Quarterly

Journal Article, Professional Journal

Vol. 22 Iss. 3 Pg. 3-

October (4th Quarter/Autumn) 2005

Revisiting the Conceptual Definition of Direct Marketing: Perspectives from Scholars and Practitioners

17th Annual Direct Marketing Educational Foundation Educators Conference

Conference Proceeding

Vol. 17

October (4th Quarter/Autumn) 2005

The Evolution of Marketing Education: The Teaching of Direct Marketing Concepts in Introductory Marketing Courses

Direct Marketing Educators Conference

Conference Proceeding

October (4th Quarter/Autumn) 2005

Relationship Marketing and Disadvantaged Health Care Segments: Using Internal Marketing to Improve the Vocational Rehabilitation Process

Health Marketing Quarterly

Journal Article, Academic Journal

Vol. 22 Iss. 2 Pg. 69 - 90

April (2nd Quarter/Spring) 2005

The Evolution of Marketing Education: The Teaching of Direct Marketing Concepts in Introductory Marketing Courses

16th Annual Direct Marketing Education Foundation Educators' Conference

Conference Proceeding

Vol. 16

October (4th Quarter/Autumn) 2004

Consulting

Organization

Location

Description

15 South Artists

Stoughton, WI

Provided pro bono market research services for retailers and artists in Stoughton trying to build store traffic.

Arandell Corporation

Milwaukee

sales training seminar

City of Stoughton Parks and Recreation Department

Stoughton, WI

Created RFP for consulting assignment - Parks & Open Space Report Update. Completed an extensive research project on resident use and opinions about park facilities

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