Basu, Choton

At UW-Whitewater

University - Faculty/Staff
Office Phone
(262) 472-5005
Office Location
HH 3404

Select Publications:


Author(s) Year Article Title Journal Name Volume Issue Pages
Daekwan, K., Basu, C., Naidu, G., Cavusgil, E. 2011 The Innovativeness of Born-Globals and Customer Orientation: Learning from Indian Born-Globals. Journal of Business Research 64 8 879-886
Huang, M., Basu, C., Hsu, M. 2010 Exploring Motivations of Travel Knowledge Sharing on Social Network Sites: An Empirical Investigation of U.S. College Students. Journal of Hospitality Marketing and Management 19 7 717-734

Current Sam Walton fellow. Primarily teaching in the area of Information Systems and Innovation Management. I was the Irvin L. Young Chair of Entrepreneurship from Nov 2014 to Nov 2017.

Enactus National Champion
April 2021
Enactus USA
Best Paper Award
March 2021
Universal Business School, Karjat, Maharashtra, India in association with Institute of Scholars (InSc), Bangalore, Karnataka, India.
Governor's Service Award
July 2005
Emerging Market Program
Best Paper Award
June 2005
Global IT Management Association
Wisconsin Idea Fellow 2004
July 2004
University of Wisconsin System

Management Information Systems/
University of Memphis
University of Tennessee at Chattanooga
Bachelor of Commerce
St. Xavier's College/ University of Calcutta

Growth Wheel
Growth Wheel
July 2015
Wendy Kennedy Certification
Wendy Kennedy Institute
April 2015

InBIA - International Business Innovation Association
September 2016 - Current
Madison International Trade Association (MITA)
May 2004 - Current
South Central Wisconsin World Trade Association (SCWWTA)
January 2004 - Current
Business International Education (BIE) Directors
June 2003 - Current
International Credit Executives (ICE)
May 2003 - Current
Global Information Technology Management Association
June 1998 - Current
Association of Information Systems (AIS)
August 2004 - August 2005

A Case for Social Entrepreneurship: Results from a Pilot Study in India
Balaji Sankarnarayanan and Asha Bhatia
Mobile Geolocation Technologies: A Scalable Solution for Local Business
Balaji Sankarnarayanan
Are Driverless Cars Truly a Reality? A Technical, Social and Ethical Analysis?
Manu Madan and Balaji Sankarnarayanan
Location Aware Technologies - A Paradigm Shift for Tourism Industries
Caleb Basu
Old Paradigm, New Paradigm: Business Transformation in Information Age
Shark tanks and water technologies
A. Samarnayeke
Building a Global Collaborative Culture
Andrew Ciganek
Comparing the Velocity of Start-ups across the World
A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns
Maxwell Hsu, G.M., Naidu and Stephen Wang
Case Studies in the use of IT for Social Causes
Creating the Next Generation of Global Education Platforms for Higher Education
Amy Coon
Education 360: A Vision of a Global Project-Based Education Model
Amy Coon
What Makes Born-Globals Innovative? A Customer Relationship Perspective
Naidu, Daekwan, Cavusgil
Globalization of the Gaming Industry
Kanti Prasad and G.M. Naidu
Huang and Hsu
Coon and Chenoweth
Coon and Chenoweth
Feyi, Coon and Chenoweth
Evolution of Casino Tourism in the Asia-Pacific Region
Naidu and Cabot
Information Technology Management: A comprehensive framework for running an effective IT organization
Naumann Sheikh
Student Perception on e-Gambling
Berry, Fitch, Reid, Chenoweth
Amy Coon
e-Voting: Issues of Privacy, Security and Trust
Chenoweth and Groshek
The Role of Family Conglomerates in Globalization of Emerging Markets: The Case of India
Globalization of e-Gambling: Challenges and Opportunities
Naidu and Chenoweth
Systems Integration in the Realm of On-Demand Era
Managing the Impact Of Cultural Factors in the Development of Global
Emergence of International Networked Organizations (INO): Identification of Factors and the Development of a Research Framework
Business Typologies and Factors Impacting Transition Strategies
Student Perceptions of Virtual Education: An Exploratory Study
Global Business Process Management ý Case Studies Tell the Truth
Mandatory Laptop Computers for all students: Lessons Learned from the
Teaching Concurrent Sections of Marketing and Information Systems Courses Focused on E-Commerce: A Synergistic Approach
Role onT in Reengineering Global Business Processes
Palvia. P.
Reversing the Traditional Classroom from 80/20 to 20/80: A Roadmap
Sandra Poindexter
A Comparative Analysis: Diffusion of Executive Information Systems in Organizations
Poindexter, S; Drosen, J; Addo, Theo
Towards Developing a Model for Global Business Process Reengineering
Prashant C. Palvia
Technology and Entrepreneurship
Harry Guenther
Rending the Economic Development Stigma - A Survey of Internet Usage in Upper Peninsula of Michigan
Harry Guenther

The Impact of the County Fair: Building an Economic Toolbox
Regional Science Perspectives in Tourism and Hospitality
Pg. 259-275
Effect of Tourism Taxes on Local Hotels and Government
State Tax Notes
Vol. 98 Iss. 10 Pg. 1017-1027
Are Driverless Cars Truly a Reality? A Technical, Social and Ethical Analysis
Issues of Information Systems
Vol. 20, 2019
Future of Privacy and Security - The Four Horsemen
Journal of Information Privacy and Security
Vol. 13 Iss. 4 Pg. 164-168
Symbolic Effects of Party Identification for Market Segmentation
International Journal of Business and Behavioral Sciences
Vol. 3 Iss. 9 Pg. 52-60
Expert Opinion Interview: James Jackson CEO, Slipstream LLC
Journal of Information Privacy and Security
Vol. 9 Iss. 2 Pg. 60-61
Expert Opinion Interview: Satish Kumar, Senior Manager, Cognizant Technology Solutions
Journal of Information Privacy and Security
Vol. 9 Iss. 1 Pg. 68-69
Expert Opinion Interview: Joseph Neuman, CEO,
Journal of Information Privacy and Security
Vol. 8 Iss. 4 Pg. 79-80
Expert Opinion Interview: Sanjib Sahoo, CTO tradeMonster and OptionMaster
Journal of Information Privacy and Security
Vol. 8 Iss. 1 Pg. 51-55
Interpreting the impact of perceived and security concerns
Journal of Information Privacy and Security
Vol. 8 Iss. 1
Interpreting the Impact of Perceived Privacy and Security Concerns in Patients Use of Online Health Information Systems
Journal of Information Privacy and Security
Vol. 8 Iss. 1 Pg. 38-50
Expert Opinion Interview: Hem Naidu, Senior Manager, Cap Gemini Sogeti
Journal of Information Privacy and Security
Vol. 7 Iss. 4 Pg. 70-71
Expert Opinion Interview: Ntoh O. Etta, Director of Strategic Projects
Journal of Information Privacy and Security
Vol. 7 Iss. 3 Pg. 64-66
Expert Opinion Interview: Eric Kiernan, Partner, KC Computers
Journal of Information Privacy and Security
Vol. 7 Iss. 2 Pg. 51-55
The Innovativeness of Born-Globals and Customer Orientation: Learning from Indian Born-Globals
Journal of Business Research
Vol. 64 Iss. 8 Pg. 879-886
Expert Opinion Interview: Pradeep Jain, Founder ICTECT
Journal of Information Privacy and Security
Vol. 7 Iss. 1 Pg. 51-73
Expert Opinion Interview: Ravi Gunturu, Senior Software Engineer, Blackthorne
Journal of Information Privacy and Security
Vol. 6 Iss. 4 Pg. 70-72
Expert Opinion Interview: Antonio Fernandez, Senior Program Manager, Supersaver
Journal of Information Privacy and Security
Vol. 6 Iss. 3 Pg. 72-73
Expert Opinion Interview: Peter Ells, Director of Strategic Alliances, SoftwareONE
Journal of Information Privacy and Security
Vol. 6 Iss. 1 Pg. 72-74
Exploring Motivations of Travel Knowledge Sharing on Social Network Sites: An Empirical Investigation of U.S. College Students
Journal of Hospitality Marketing and Management
Vol. 19 Iss. 7 Pg. 717-734
Quest for Universal Identification - A Commentary
Journal of Information Privacy and Security
Vol. 5 Iss. 3 Pg. 44-54
Toward Developing a Social Network Site-Based Model for Knowledge Sharing in the Travel Industry
Issues In Innovation
Vol. 3 Iss. 1 Pg. 57-78
Encyclopedia of Portal Technology and Applications
IDEA Publishing Group
Pg. 341-347
Perceived Usefulness of Technology: A Cross-National Model
Journal of Global Information Technology Management
Vol. 8 Iss. 4
Information Assurance Technical Framework and End User Information Ownership: A Critical Analysis
Journal of Information Privacy and Security
Vol. 1 Iss. 1
Business Process Management
Marcel Dekker
Managing the Impact of Cultural Factors in the Development of Global Decision Support Systems. Issues in Information Systems, IIS
Toward a Deeper Examination of Global IT Theory and Frameworks
Journal of Global Information Technology Management
Technology, Teamwork, and Teaching Meet in the Classroom
Vol. 3
Success Factors for Domestic and International Electronic Data Interchange for US Firms
International Journal of Information Management
Reengineering Global Business Processes: Challenges and Issues. Global Information Technology and Electronic Commerce: Issues of the New Millenium
Business Process Reengineering - Current Status and Future Directions In A. Kent
Encyclopedia of Library and Information Science
Vol. 67 Iss. 30
A Short Note on Key IS Issues Studies - Reporting and Relevancy
Sciences Journal
Vol. 30 Iss. 1

Blueline Batteries
Whitewater University Technology Park
Support Blueline Batteries via the incubator center in the University Technology Park.
CornCob Inc.
Waukesha, WI
Business and investment advisor for CornCob Inc. Majority of the hours are during summer.
Combat Blindness International (CBI)
Madison, WI
Board Member to support this non-profit organization that fights blindness through cataract surgeries.
PEEK Vision and Retina
London, UK
Provide consulting and advice to PEEK Vision and Retina team.
Zamorin's Solutions
Des Moines, IA
Provide advise and support as needed
University Technology Park
Support activity for business under the University Technology Park
Tomorrow's Hope
Jefferson, WI
Support this non-profit in helping raise funding to fight cancer.
Wrensong Creations
Fort Atkinson, WI
Assisted owner to launch etching glass business
BEAC Grant submission by UW-Whitewater
Assisting faculty member in submitting grant for BEAC - China Sprt Grant.
Fort Atkinson, WI
Helping company with analysis of business processes.
Blackthorne Trader
Assisting Blackthorne Trader to find funding and resources to launch the new company. Setting up a global research team for the company.
Help Fotokleen to redo their Business Plan and launch their product and services in India.
ICE - Cold Chain Alliance
New Delhi, India
Start to design a new training and education program for Cold Chain industry in India.
Racine, WI
Helping them re-brand and launch their product.
Alliance Laundry
Ripon, WI
Competitor analysis for Alliance Laundry in India.
Fort Atkinson, WI
Assisted company in starting new web business.
DeVere Chemical
Janesville, WI
Case study write-up and provide direction for sales and marketing strategies.
Digital Measures
Milwaukee, WI
Provided consulting to start up of Digital Measures LLC.
Bradley Corporation
Milwaukee, WI
Project undertaken to identify Bradley expansion into the Japanese market.
City of Whitewater and UW-Whitewater
Part of the team working on a Business Incubator feasibility effort at Whitewater

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