Shin, Sumin

At UW-Whitewater

University - Faculty/Staff
Office Phone
(262) 472-1730
Office Location
HE 481

  • Strategic Communication (Advertising and Public Relations)
  • Organization Sustainability Communication
  • Health Communication
  • Message effects on audiences
  • Experiment, survey, content analysis, big data analysis, computational data mining, analysis, and visualization, systematic literature review
  • Ph.D. in Communication, University of Alabama, 2017
  • M.S. in Communication, University of Tennessee, 2013
  • B.S. in Business Administration, Yonsei University, 2009
  • 2022. Understanding environmental tweets of for-profits and nonprofits and their effects on user responses. Management Decision.
  • 2021. The mediation effects of fear on the relationship between gain/loss message frames and cognitive/conative responses. Journal of Intelligent Communication
  • 2021. Does the length of a review matter in perceived helpfulness? The moderating role of product experience. Journal of Research in Interactive Marketing.
  • 2021. Attribution and attributional processes of organizations’ environmental messages. International Journal of Market Research.
    2020. Framing the Great Lakes Water Compact: Understanding newspaper coverage of water access in a post-bureaucratic society. Florida Communication Journal.
  • 2018. The effects of congruency of environmental issue and product category and green reputation on consumer responses toward green advertising. Management Decision,
  • 2017. The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer and source variables. Journal of Marketing Communications.
  • 2016. A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963-2014. International Journal of Advertising.
  • 2015. Organization sustainability communication (OSC): Similarities and differences of OSC messages in the United States and South Korea. Computers in Human Behavior.
  • J220: Foundations of Advertising
  • C275: Advertising and Public Relations Research Literacy
  • J364: Advertising and Public Relations Account Management
  • J423: Advertising Campaign
  • C485: Communication Research Methods

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