US Army, 1986-1989
Southern Illinois University Carbondale, 1989-1993
* BS, Marketing, May 1993
Sprint Telecommunications, 1993 - 2002
* 1 year customer service (long distance div.)
* 2 years call center management (long distance div.)
* 5 years database marketing (local div., PCS div.)
University of Missouri at Kansas City 1997-2004
* MA, Sociology, 2004
Crate and Barrel, 2002-2005
* 3 years database marketing
Southern Illinois University Carbondale, 2005-2010
* PhD, Marketing, 2010
Marketing has always required a strong analytical skillset, and this requirement becomes more salient as more data from a greater variety of sources is generated and available for analysis. To tease ideas out of datasets, marketers must use a variety of t...
Marketing Student Engagement During a Pandemic
Maxwell Hsu and Dennis Kopf
As of January 12, 2021, there have been over 89 million confirmed cases of COVID-19 all over the world, including 22.23 million confirmed cases in the United States (WHO, 2021). A large number of colleges and universities in the United States responded to...
Customer Attitude Formation Towards Online Shopping in India Vs Nepal
Bindu Tiwari
<i>The present study is part of a larger study to compare stages of attitude formation for online customers in India versus Nepal.Two conflicting perspectives, i.e. perceived risk and perceived benefit, are measured in relation to attitude toward online s...
Denomination and Regional Effects on the Marketing of Religion
Noelle Butski, Maxwell K. Hsu
As an industry Religious Organizations under an immense amount of pressure as cultural forces and attitudes about religion change in a more secular direction. Effective digital marketing can help religious organizations accomplish these goals...
The Principle of Veracity and Its Impact on Marketing
Noelle Butski
Everybody lies. We are aware of the pervasive existence of deception in our lives, and concern is raised on a
regular basis about lies, both public and private. It is no wonder that the next generation of consumers (Gen Z)
“requires an entirely new method...
Marketing Research Opportunities for Ecotourism
Maxwell Hsu, Dennis Kopf
Large numbers of consumers are looking at issues of sustainability and ecological impact when making choices. Studies suggest that approximately 30% of consumers fit within the Lifestyles of Health and Sustainability (LOHAS) segment (Rosen, 2002), and the...
Versions of the Truth: Exploring the Motivating Factors for Consumers to Create Inaccurate Ratings and Reviews
Ravon Bonds
Consumer-generated ratings and reviews have become a common part of consumers’ everyday online shopping experience. Many prominent online retailers and vendors (such as Amazon.com, Overstock.com, and JCPenney.com) allow consumers the chance to provide ori...
Embedded SPSS and AMOS Tricks
G. David Shows, Maxwell K. Hsu, Dennis A. Kopf
Which statistical software do you use? The default is often to use whatever statistical software supported by
your campus or institution, and the chance is that IBM-SPSS is an available option for many business professors and
marketing professionals. If y...
Techniques and Tools for Structural Equation Modeling
Maxwell Hsu
Religion as an Attribute of the Total Product Concept
Preston, Hobbins
How Consumer Satisfaction and Loyalty Intentions are Affected by Expired Grocery Products in Retail Stores
Holt
Celebrating Excellence through Collegiate Chapters and Honor Societies
Kevin McCarthy
Instructors work hard to make each class a valuable experience. Much is asked of students within college courses, but not all students rise to the challenge or appreciate the value of the information and skills that are within their course work. Within th...
The Intersection of Social Shopping and Consumption Communities
Coker, Altobello
What Makes Social Shoppers Click? A Conceptual Model of the Role of Social Shopping Rewards
Kesha Coker and Suzanne Altobello
The integration of social media and online shopping has given rise to a new form of online shopping, called
social shopping
(Tedeschi 2006).
Examples of s
ocial shopping sites
include
Kaboodle.com, Wists.com,
StyleHive.com
(Tedeschi 2006)
,
and
Click with...
Consumer Assessments of 3D Online Retail Environments
Siva K. Balasubramanian Illinois Institute of Technology) and John H. Summey (Southern Illinois University Carbondale)
During the past decade several different Internet-based 3D virtual environments have been developed. Millions of users have discovered these environments and various forms of commerce have been associated with them. As this technology becomes more availab...
Plenty of Attitude: Comparing Measures of Attitude Toward the Website
Siva K. Balasubramanian Illinois Institute of Technology) and John H. Summey (Southern Illinois University Carbondale)
As Internet marketing activity has evolved from a curiosity to a multi-billion dollar industry, marketers have worked ever harder to understand how to make websites more appealing to consumers. Consequently, various techniques have been employed to measur...
The Role of Virtual and Mobile Commerce in Commerce Research
Suzanne Altobello Nasco, Southern Illinois University Carbondale Kesha K. Coker, Eastern Illinois University
Commerce is the act of trade between two entities. As technology has improved, both the way trade occurs and what is exchanged has fundamentally changed. Commerce can occur “off-line” in the real world or “online” over the Internet. In the past, all onlin...
The Impact of Technology on the Marketing Classroom
Max Hsu, Renee Pfeifer-Luckett
Marketing education today is presented with opportunities to increase the vividness of class materials through many different tools. Internet technologies and classroom equipment advances provide new ways to communicate ideas and reinforce the topics pre...
Class Communication Options: Making the Most of Web-Based Tools
Very useful tools, such as Blackboard and D2L, are available today for managing class information and keeping students up-to-date. However, as technology improvements increase the number of tools available on the web for all purposes, instructors have op...
Work with students and entrepreneurs in business development by assisting with the marketing services through the help of student workers.
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