The Robert B. Clarke Outstanding Educator Award honors an academic’s overall achievement in direct and interactive marketing. This lifetime achievement award recognizes an academician’s outstanding record of teaching, writing, research, and speaking.
Best Case Award
2016
Jacobs & Clevenger Case Writers' Competition
Case Study, Fear2Freedom
Best Case Award
2015
Jacobs & Clevenger Case Writers' Competition
Case Study: Williamsburg Tourism Targeting Millenials
2012/2013 Fulbright Scholar Lecture/Research Award
September 2012
Council for International Exchange of Scholars
Received Fulbright Scholar award for academic year 2012-2013. Spending this time teaching and doing research at Cologne University of Applied Sciences, Cologne, Germany.
Faculty Service Award
April 2012
College of Business & Economics
Received the faculty service award for the college.
Second Place - Collegiate Case Competition
March 2012
American Marketing Association
Faculty adviser of student team that took second place in the 2012 national competition
2nd Place-Case Writers Competition
October 2011
Chicago Association of Direct Marketing Education Foundation
Case: NueMedia, LLC
2011 Award of Excellence
September 2011
Emerald Literati Network
Outstanding Paper Award for Journal of Small Business & Enterprise Development. Peltier & Scovotti, "Enhancing Entrepreneurial Marketing Education: The Student Perspective"
First Place - Collegiate Case Competition
March 2011
American Marketing Association
Faculty adviser of student team that won the 2011 national competition
Emerald's Best Paper of the Year Award
2010
"Enhancing Entrepreneurial Marketing Education: The Student Perspective" - Journal of Small Business and Enterprise Development 17(4), 514-536
1st Place-Case Writers Competition
October 2010
Chicago Association of Direct Marketing Education Foundation
Case: Kiln Creek Golf Club & Resort
Best Paper Award
March 2009
American Marketing Association
Received award for best conference paper at AMA Collegiate Conference, New Orleans.
3rd Place - AMA Case Competition
March 2009
American Marketing Association
Faculty advisor for students participating in the AMA case competition. This year's team took 3rd in the nation.
1st Place - Case Writers' Competition
October 2008
Chicago Association of Direct Marketing Education Foundation
Best case - Peninsula SPCA
2nd Place - Case Writers' Competition
October 2007
Chicago Association of Direct Marketing Educational Foundation
2nd Place in case writers' competition for Coldwell Banker case
Leon Hermsen Teaching Award
April 2007
UWW College of Business & Economics
Recipient of the College's top teaching award
3rd Place - AMA Case Competition
March 2007
American Marketing Association
Faculty advisor for students participating in the AMA case competition. This year's team took 3rd in the nation.
Bronze ECHO
2006
UW System grant on Geographic Information System
DMEF Collegiate ECHO Competition. Faculty advisor for student team that took 3rd place in nation. Client: US Postal Service
Recognition for contribution to SPEC, VITA and TCE
2006
Internal Revenue Service
Recognized for contribution to SPEC (Stakeholder Partnerships, Education & Communication),VITA (Volunteer Income Tax Assistance)and TCE (Tax Counseling for Elderly)
UWW Students tied for 2nd place in Case Competition
2006
AMA Collegiate Case Competition
Faculty Advisor. Client: Kwik Trip
1st Place - Case Writers' Competition
October 2006
Chicago Association of Direct Marketing Educational Foundation
Best Case - McDonald Garden Center
UWW System Grant
August 2006
UWW System
for Geographic Information System training
You Make a Difference Award
May 2006
Your Make a Difference
Participated in Program
2005
UWW Grant Scholar Program
Program designed to develop grant writing capabilities.
Participation in Program over Summer
2005
UWW Scholar Mentor Program
UWW Students tied 3rd in nation
April 2005
AMA International Collegiate Conference
Faculty Advisor. Client: Goodyear and Sullivan Tire
Member of delegation of American faculty to tour southern China
January 2005
CIBER
Honorable Mention for Best Marketing Strategy and Best Marketing Research
Helping Marketing Students Build Their Intercultural Competencies
Today just about all business is global, especially when it comes to digital media and marketing. That means there is a growing need for our students to develop their intercultural competencies. This session focuses on how to integrate activities and coll...
Writing, Publishing, and Integrating Case Studies in Teaching
Lisa Spiller
Case Study, Fear2Freedom
Case Study: Williamsburg Tourism Targeting Millenials
Who is your customer? A data-driven approach to B2B customer & competitive analysis
Ross Scovotti
Relevance & Research Question: Customer and competitive information needed by firms in the business marketplace (B2B) is not as readily available as consumer data. Niches are smaller and lines of business more specialized. Customer preference data is diff...
Online Surveys as a Management Tool for Monitoring Multicultural Virtual Team Progress
Projects in the Classroom – A Method to Teach Professional and Interdisciplinary Competencies
Dr. Susann Kowalski, Fachhochschule Köln, Germany
The Bologna Process as well as the current requirements by the labor market demand alumnus which are experts in their subject and are simultaneously able to handle interpersonal and interdisciplinary situations brilliantly. To work on projects together wi...
Exploring the Nature and Best Practices of Multicultural Virtual Teams
Collaborative technologies such as video conferencing, social media, and document sharing platforms empower today’s multinational corporations to utilize their best employees regardless of their location to innovate, solve critical problems, and serve cus...
The Impact of Fairs and Festivals on Small Town Retailers: A Multi-Year Case Study
The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Study Conclusion
Small, independently owned retailers face a relentless battle with big box chains and shopping malls. Their continued existence depends on an ability to differentiate themselves from competitors with nationally recognized names, lower prices, wider mercha...
Cross Border Student Collaboration: Opportunities for Videoconferencing
The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Year 2
Small, independently owned retailers face a relentless battle with big box chains and shopping malls. Their continued existence depends on an ability to differentiate themselves from competitors with nationally recognized names, lower prices, wider mercha...
Enhancing Entrepreneurial Leaning Opportunities Through Student Organizations: Content and Experiential Activities
Professional organizations offer students interested in starting their own businesses an opportunity to explore these interests as well as develop the knowledge base and skill sets needed for the competitive work world. This study examines the impact or p...
Predicting Donations form a Cohort Group of Donors to Charities: A Direct Marketing Case Study
Maxwell Hsu; Gary Chao
Charity fundraising organizers increasingly attempt to estimate the donations to charities with the intention of better allocating their fundraising expenditures. The current paper contributes to the literature on donor lifetime value by documenting, in t...
Integrating the Collegiate ECHO in Direct/Interactive Marketing Courses: Undergraduate and Graduate Perspectives
Lisa Spiller, Christopher Newport University; Denny McCorkle, University of Northern Colorado; Mary Ann McGrath, Loyola University
The DMEF Collegiate ECHO Direct/Interactive Marketing Challenge offers and excellent hands-on learning opportunity for undergraduate and graduate students. This panel session brings together faculty members who have collectively won 27 Collegiate ECHO awa...
Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
Jimmy Peltier, UWW; Lance Kinney, University of Alabama
Constantly expanding media platforms and technically sophisticated marketing communication media demand that practitioners integrate more varied media strategies and tactics to reach consumer targets. Increasingly, employers are seeking new employees skil...
Teaching Introduction to Direct/Interactive Marketing
Eric Karson, Villanova; Denny McCorkly, University of Northern Colorado
Direct/interactive marketing is taught in many ways. In order to promote offering this course in Colleges and Universities without a D/IM Introductory course, or to begin a dialog with fellow current teachers, three professors address a core group of ques...
The Great Case Debate: Comprehensive Experiential Learning in an Undergraduate Marketing Capstone Course
Lisa Spiller, Christopher Newport University
The value of experiential learning has long been extolled in marketing education. Despite its recognized and highly published advantages, actual classroom use is surprisingly limited. This paper examines the reasons inhibiting more widespread integration ...
The Impact of Fairs, Festivals, and Other Events on Locally-Owned Downtown Retail Business- Year 2
Small, independently owned retailers face a relentless battle with big box chains and shopping malls. Their continued existence depends on an ability to differentiate themselves from competitors with nationally recognized names, lower prices, wider mercha...
Consumer Perceptions of Disaster Recovery Efforts and their Impact on Tourist Destination Decisions
On August 29, 2005, category 3 Hurricane Katrina swept across several Gulf States in the U.S. with devastating winds and high water. The City of New Orleans was hit especially hard as 82 percent of the city flooded as a result of breached levies. In just ...
Promoting Tourist Destinations: An Exploratory Study of Lead Generation Programs
Lisa Spiller
What Does it Mean to be a Direct (an Interactive) Marketer?
Debra Zahay, J. Steven Kelly, Sandy Domagalski
Convenience Store Purchasing Patterns of Generation Y: In search of a Means for Effective Market Segmentation
The Evolution of Marketing Education: The Teaching of Direct Marketing Concepts in Introductory Marketing Courses
Lisa Spiller
Professional Development Networking
Is Direct Marketing Becoming Mainstream Marketing? A Textbook Content Analysis
Lisa Spiller
Bringing Together Academia and Business: A Research Agenda
My part of the session was coverage of research over the past decade in general direct marketing.
Student versus Instructor Perceptions of Progress in Case-Based Courses
This exploratory study tests an instrument used to determine student perceptions of their learning in case-based courses. Student scores are compared with scores determined by faculty for in depth case analyses.
Tips from the Lilly
Pam Pringle and tarek Abdel-Fattah
A presentation to CNU faculty on lessons and tips learned at the Lilly Conference help at Towson University, Towson, MD.
Case Teaching: A Cross Disciplinary Faculty Seminar
Proposal for a faculty development seminar based on my experiences from Harvard Business School programs on teaching and writing cases.
Provided pro bono market research services for retailers and artists in Stoughton trying to build store traffic.
Arandell Corporation
Milwaukee
sales training seminar
City of Stoughton Parks and Recreation Department
Stoughton, WI
Created RFP for consulting assignment - Parks & Open Space Report Update. Completed an extensive research project on resident use and opinions about park facilities
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