Professors, Using the Sales Process as an Instructional Tool to Improve Student Perceptions of Instructor Responsiveness, Pedagogical Affect, and Liklihood to Enroll
Academy of Marketing Science Conference
Conference Proceeding
2017
The Antecedents and Consequences of Student Intent to Pursue a Sales Career and the Role of Sales Professionals: The Impact of Even One Touchpoint
American Marketing Association International Collegiate Conference
Conference Proceeding
Vol. 39
2017
Omni-channel Research Framework in the Context of Personal Selling and Sales Management: A Review and Research Extensions
Journal of Research in Interactive Marketing
Journal Article, Professional Journal
Vol. 10 Iss. 1 Pg. 2-16
2016
TONS: A Guide to Teaching On-line Sales Courses
Journal for Advancement of Marketing Education
Journal Article, Academic Journal
Vol. 24 Iss. 1 Pg. 1-7
2016
Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career
Journal for Advancement of Marketing Education
Journal Article, Academic Journal
Vol. 24 Iss. 1 Pg. 16-21
2016
Evaluating Educational Practices for Positively Affecting Student Perceptions
Journal of Marketing Education
Journal Article, Academic Journal
Vol. 37 Iss. 1 Pg. 25-35
2015
How to Build a University Sales Center
Marketing Management Association Fall Educators' Conference
Conference Proceeding
2015
A Parsimonious Instrument for Predicting Intent to Pursue a Sales Career: Scale Development and Validation
Journal of Marketing Education
Journal Article, Academic Journal
Vol. 36 Iss. 1 Pg. 62-74
2014
Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context
Journal of Macromarketing
Journal Article, Academic Journal
Vol. 34 Iss. 3 Pg. 332-348
2014
Consumer Behavior in the Online Context
Journal of Research in Interactive Marketing
Journal Article, Academic Journal
Vol. 8 Iss. 3 Pg. 169-202
September 2014
Sustainability in Advertising: Impactful or Inert?
European Marketing Academy Conference
Conference Proceeding
Vol. 43 Pg. 207
June 2014
A Comprehensive Literature Review of the Internet Related Integrated Marketing Communication Literature: The Past and Future of Internet Integrated Marketing Communication Research
Marketing EDGE Conference
Conference Proceeding
2013
An assessment of sustainability claims in environmental advertising
Cases & Readings in Sustainable Marketing: A Strategic Approach to Social Responsibility
Book, Chapter in Scholarly Book-New
Pg. 143-161
June 2013
Sales Communication Research and Curriculum Issues: Future Research Opportunities
Global Advances in Business Communications Conference
Conference Proceeding
Vol. 5 Iss. 1 Pg. 34
May 2013
A Critical Review of the Literature for Sales Educators
Journal of Marketing Education
Journal Article, Academic Journal
Vol. 35 Iss. 1 Pg. 68-78
April (2nd Quarter/Spring) 2013
Sales Research and Curriculum Issues: Announcing Journal Of Marketing Education Special Issue on Sales Education and Training
American Marketing Association International Collegiate Conference
Conference Proceeding
Vol. 35 Iss. 1 Pg. 60-63
March 2013
New Directions in Environmental Advertising and Green Marketing Claims Research
American Academy of Advertising Asia-Pacific
Conference Proceeding
2011
Consumers' Understanding of Sustainability in Environmental Advertising
Macromarketing Society
Conference Proceeding
2010
Do Board Member Power Blocs Improve Firm Value and Management Effectiveness?
American Marketing Association Educator's Conference
Conference Proceeding
2010
Do Board Member Power Blocs Increase Firm Innovation and Performance
Robert Mittelstaedt Doctoral Symposium
Conference Proceeding
2010
Do Board Member Power Blocs Increase Firm Innovation and Value?
American Marketing Association Educator's Conference
Conference Proceeding
2010
Exploring Sustainability as a Component of Environmental Advertising Claims
American Marketing Association Educator's Conference
Conference Proceeding
2010
The Ranking of Contractors to the U.S. Department of Defense According to Integrated Power Blocs Among the Contractors
Association for Evolutionary Economics at the Allied Social Sciences Association
Conference Proceeding
2010
The Ranking of Contractors to the U.S. Department of Defense According to Integrated Power Blocs Among the Contractors
Journal of Economic Issues
Journal Article, Academic Journal
Vol. 44 Iss. 2 Pg. 411-420
2010
Marketing Physical Activity and Sports to Children and Adolescents: Implications fro Public Health Policy
American Marketing Association Educator's Conference
Conference Proceeding
2009
Ritual Characteristic Congruence between Consumers' Consumption and Production Practices
Macromarketing Society
Conference Proceeding
2009
Marketing Physical Activity and Sports to Children and Adolescents: Implications for Public Health Policy
Western Economic Association International
Conference Proceeding
2008
Retailing and Advertising of Foods and Beverages as Factors in Child and Adolescent Overweight and Obesity
European Institute of Retailing and Services Studies
Conference Proceeding
2008
School Food Policies and the Marketing of Physical Activity and Sports to Children and Adolescents
NRI Human Nutrition and Obesity Program Project Directors Workshop
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